Your brand has a story. We bring it to life.

We create digital and video content for every medium. Whether it’s digital or broadcast, social or mobile, TV or radio, we have the ability to deliver the right message to the right person at the right time.

  • “Whether they've had me dancing in the middle of Central Park or stepping up our game on daily promos in the studio, the team at Def 6 know what they're doing. It's a pleasure to work with such an energized, professional crew who have been able to capture my voice quickly and efficiently since coming on board.”
    - Wendy Williams, host of "The Wendy Williams Show"
  • “The Kids’ Choice Awards is one of Nickelodeon’s most important campaigns of the year. [Definition 6's post-production group] brought the creativity, tenacity, and positivity needed to pull off such an incredible feat, and every step of the way we knew we were in great hands. The campaign was a great success, and the work looked and sounded amazing.”
    - Thomas Rizzo, VP Creative Director, Nickelodeon
  • WE MAKE SOCIAL CONTENT TO TELL YOUR BRAND STORY.

  • “With three new industry innovations, our new mobile platform makes booking a room and staying at La Quinta even more convenient for the mobile user.”
    - Ted Schweitzer, Senior Vice President, Marketing and eCommerce, La Quinta Inns & Suites -
  • WE CONNECT WITH YOUR AUDIENCE EVERYWHERE.

  • “This is the type of experience our viewers have come to expect from us. To be able to give them fresh content, and make them a part of the experience is truly exceptional, and with the power of social media we can do that.”
    - Sabrina Caluori, Vice President, Social Media & Performance Marketing, HBO -
  • WE DELIVER REAL WORLD, REAL-TIME EXPERIENCES.

We Create Content That Spreads

We create, curate, distribute, and amplify content that connects with your audience everywhere. To deliver on that promise, we offer the capabilities to create and develop content fully in-house.

Gear Icon

TECH PARTNERS

adobe exacttarget apple google
microsoft umbraco drupal wordpress
  • “Whether they've had me dancing in the middle of Central Park or stepping up our game on daily promos in the studio, the team at Def 6 know what they're doing. It's a pleasure to work with such an energized, professional crew who have been able to capture my voice quickly and efficiently since coming on board.”
    - Wendy Williams, host of "The Wendy Williams Show"
  • “The Kids’ Choice Awards is one of Nickelodeon’s most important campaigns of the year. [Definition 6's post-production group] brought the creativity, tenacity, and positivity needed to pull off such an incredible feat, and every step of the way we knew we were in great hands. The campaign was a great success, and the work looked and sounded amazing.”
    - Thomas Rizzo, VP Creative Director, Nickelodeon
  • WE MAKE SOCIAL CONTENT TO TELL YOUR BRAND STORY.

  • “With three new industry innovations, our new mobile platform makes booking a room and staying at La Quinta even more convenient for the mobile user.”
    - Ted Schweitzer, Senior Vice President, Marketing and eCommerce, La Quinta Inns & Suites -
  • WE CONNECT WITH YOUR AUDIENCE EVERYWHERE.

  • “This is the type of experience our viewers have come to expect from us. To be able to give them fresh content, and make them a part of the experience is truly exceptional, and with the power of social media we can do that.”
    - Sabrina Caluori, Vice President, Social Media & Performance Marketing, HBO -
  • WE DELIVER REAL WORLD, REAL-TIME EXPERIENCES.

Our Work

Nick-KCAs-2015-294

Nick: Kids’ Choice Awards

Simulcast to millions of kids watching across four networks and online, the Kids’ Choice Awards are akin to the Super Bowl for Nickelodeon — and they’re a Super Bowl-sized project for our Video Entertainment team.

This was the …

Omega-Clooney-Astronauts-2

Omega Watches: Astronaut Gala

George Clooney joins a host of legendary astronauts for a truly stellar event, celebrating OMEGA’s dedication to space travel and its history as the first watch worn on the moon. The OMEGA Speedmaster watch has …

Lamborghini-Miami-parallax

Lamborghini: Global Launch in Miami

For the global launch of Lamborghini’s 2016 Huracán Spyder, we headed to Miami to film the sports car. At multiple locations around the city, we set up beach beauty shots and time-lapse video to capture the sunrise and clear blue skies behind the …

CentricTV-2015-A-294

CentricTV: Website Redesign

Definition 6 was engaged to redesign the CentricTV website to support the brand’s shift from hip nostalgia to becoming the first network designed to boldly celebrate the beautiful …

TBS-iHeartRadio-Derulo-parallax

TBS: iHeartRadio Awards with Jason Derulo

SOUP-TO-NUTS CAMPAIGN FOR A TBS PROMOTION TO AIR DURING MARCH MADNESS

Bret Havey, VP of On-Air at TBS, came to us with a project and an incredibly tight schedule. This wasn’t a pitch; he reached …

Sharknado-4-parallax

Sharknado 4: Music Video

Critics hailed it the “greatest cinematic franchise of all time.” But what was missing from Sharknado? A music video!

To promote Syfy’s “Sharknado: The 4th Awakens,” The Offspring wrote a new song based on “Gigantor” by fellow punk band …

III-A-294

III: Animated Infographic Videos

In B2B selling, the messaging is often complex and difficult to relate to your customers in short format. The Insurance Information Institute (www.iii.org) was challenged with dense copy and a complicated …

Nick-KCS-2016-parallax

Nick: Kids’ Choice Sports Awards 2016

The annual Nickelodeon Kids’ Choice Sports Awards brings some of the most famous athletes and celebrities to the orange carpet for one fun, slime-filled evening. Definition 6 has worked with Nickelodeon for the past decade on the Kids’ …

LEGO-parallax

LEGO: Media Relations

The LEGO Group has been on a sales growth streak over the past 10 years and Definition 6’s TheNewsMarket team is proud to have helped them develop a corporate communications model to support the continuous success stories.

For several years …

True-Detective-parallax

HBO: True Detective

Definition 6’s audio and post-production team in our NYC studio jumped at the opportunity to work on the trailer for the highly-anticipated new HBO series, True Detective. The show follows two homicide detectives investigating a …

Silicon-Valley-parallax

HBO: Silicon Valley

The Definition 6 Entertainment team produced the season 2 trailer for HBO’s hit show Silicon Valley. The show follows six young men who launch a startup and live together. Venture capitalist Marc Andreessen called it the first “accurate satire” …

Maersk-Post-A-294

Maersk Group: Interactive Publication

The Maersk Group, a global conglomerate operating in global trade, shipping and energy and employing over 88,900 people in 130 countries, produces a quarterly printed corporate publication featuring stories from various Maersk businesses and employees around the world.

Maersk wanted to reduce …

Volvo-Ocean-A-294

Volvo Ocean Race & Trucks

The Volvo Ocean Race team needed to push content extensively across various global media outlets. Our TheNewsMarket team supported them by producing video across all formats, publishing stories, distributing notification alerts to journalists, and hosting their

Lacoste: Drone & GoPros

Lacoste needed us to be especially discrete since this was a live event and not a staged shoot. So the Definition 6 team came up with an innovative solution to capture the live event without …

Sharknado-B-294

Syfy: Sharknado 3

Following the success of our spots last year, Syfy returned to Definition 6 to handle the whole campaign this year for Sharknado 3. Our first promo aired June 4 and promptly stirred up a global …

Syfy-12Monkeys-294

Syfy: 12 Monkeys Campaign

For the premiere of its new drama 12 Monkeys, Syfy needed to create an original experience for its television audience without alienating the original movie’s devoted fans – and they needed use to create promotional …

Martha-Stewart-Weddings-Jewelry-B-294

Martha Stewart Weddings: Jewelry Finder

We redesigned and built the Martha Stewart Weddings Jewelry Finder site to provide a better user experience via improved performance, seamless ad integration, and a comprehensive upgrade of the CMS to Drupal. Utilizing responsive web design means the site will now …

BNC-devices-294

Barnes & Noble College: Email Marketing

5.3 million students and faculty members at over 700 campuses nationwide rely on Barnes & Noble College as the country’s leading college campus store operator. BNC needs to provide the right message at the right time, which is …

IBIS-inc-A-294

IBIS: Responsive Redesign

IBIS worked with Definition 6 to redesign and develop a brand new interactive website that lets users pick their own path based on their needs, and guides the visitor through the many different solutions and …

Kawneer-A-294

Kawneer: Website Redesign

Definition 6 launched a highly interactive and engaging design that showcases creativity specifically to appeal to the architectural community and incorporates the functionality to display product attributes to the building and construction market. The new website allows users to self-select …

yournewsmarket-parallax

yournewsmarket: Newsroom Platform

Taking the technology behind TheNewsMarket, we created yournewsmarket, an online newsroom housing all your multimedia content and social media conversations in one easily accessible, centralized resource.

Streamline your fragmented content distribution with a digital newsroom

In today’s content …

Wendy-Tour-294 copy

Wendy Williams: Tour & Show

The Wendy Williams Show kicked off the fifth season with great ratings, a contract renewal for another three years, and a major rebrand by Definition 6 – which included a music video that went …

Sesame Street: 30 Years of Work

Definition 6 recently received two more Emmy statuettes — bringing the combined total to 22 Emmy wins for our team — for work on the PBS show Sesame Street. The honors mark the 5th consecutive …

Nick-London-Store-parallax

Nickelodeon: London Store

Nickelodeon’s first flagship store opens in Europe’s Times Square

Nickelodeon recently opened its first destination store in London’s Leicester Square, which is equivalent to New York’s Times Square and has more people passing through it daily …

Fanta-Lift-Laugh-parallax

Fanta: Lift & Laugh

In keeping with the “More Fanta, Less Serious” proposition, college kids were treated to surprises galore inside a fully-customized elevator, including a Fanta dispenser, a drum machine, and arcade lighting and sound effects. The stunt, …

Paramount: Top Five

To support the premiere of Chris Rock’s new movie Top Five, Definition 6 created an online app that encouraged visitors to create their own “Top Five” list and share it on their social media channels. Users …

RETIRED – Dollywood (old)

As the largest family owned theme park corporation in the U.S., Herschend Family Entertainment (HFE) owns, operates or partners in 26 entertainment, tourism and hospitality properties in 10 states.

Bringing the Box Office Online

The website for HFE’s …

Center Parcs Mobile-B-294

Center Parcs UK: Mobile App

Developing A Mobile Experience for Park Visitors

After successfully integrating Google Maps with the Center Parcs website, we designed and built a new mobile app to help visitors navigate the newest village in Bedfordshire, England. With the new app, users can get …

GoT-Viewers-Guide-A-294

HBO Game of Thrones: Viewer’s Guide

To support the launch of Game of Thrones season 4, HBO engaged Definition 6 to build a digital experience that, with HBO’s stunning imagery from the show, would extend the experience from the television screen to second …

Cinemax-Banshee-294

Cinemax: Banshee

To support the launch of season two, Cinemax engaged Definition 6 to build a digital extension of the show that would extend the experience from the television screen to second screen. Our solution was a completely new, …

LaQuinta-LQ-A-294

La Quinta: Mobile App

La Quinta Inns & Suites has been a Definition 6 client for several years. We developed a mobile website optimized for both iOS and Android™ devices which included the launch of a new booking paradigm, …

Wendy-Feel-It-294

The Wendy Williams Show: “Feel It” Viral Video

“Can you FEEL IT?” For the premiere of the fifth season of The Wendy Williams Show, it was the start of a new era for the show marked by a major rebrand by Definition 6.

Kicking Off the Rebrand With …

Coke-Happiness-Machine-294

Coca-Cola: The Happiness Machine

Coca-Cola knew it had a great asset in developing a strong social following, but it didn’t know how to leverage that community. We were asked to create contagious content using no media support and relying solely …

adidas-2015-294

adidas: Global Online Newsroom


adidas Increases Global Reach with Online Newsroom

Despite being recognized as a leader amongst brand publishers for their innovative and engaging content, adidas was not getting the results they wanted. …

HFE-Dollywood-294

Herschend Family Entertainment

Herschend Family Entertainment (HFE) is the largest family-owned theme park in the U.S., operating 26 entertainment, tourism and hospitality properties in 10 states. HFE partnered with Definition 6 to redesign and rebuild their websites, optimize …

GLSEN-A-294

GLSEN: Website

Definition 6 worked with GLSEN (The Gay, Lesbian, & Straight Education Network) to launch their new website. GLSEN is an organization that …

CentricTV

CentricTV: 2013

Definition 6 recently worked with Centric TV to update the design of their website. The redesign work included an extensive visual revamp as well as the responsive functionality of the site.

Centric TV is a spin-off …

PG2

Summer Olympics: London 2012

Definition 6’s TheNewsMarket partnered with Procter & Gamble to provide production capabilities and amplification of all the content they created during the 2012 Summer Games with their “Thank You, Mom” campaign. At the center of this …

Paris Motor show

Paris Motor Show 2012

With over 100 world premiere debuts and over 1.2 million visitors, The Paris Motor Show continued to showcase and support the major developments of the automobile industry. The 2012 show, running under a theme of …

MTV

MTV: 2013 Movie Awards

Definition 6 worked with MTV and Axe to create a promo for the 2013 MTV Movie Awards.

A&E: The Great Gatsby

Definition 6 worked with A&E to edit this exclusive cross promotional piece that promotes the 2013 film, “The Great Gatsby” to be shown across the A&E network.

GM-A-294

GM: Detroit Auto Shows

For over 10 years the Synaptic/GM team has helped support GM’s video storytelling needs at the New York International Auto Show. 2014 was no exception! In two days our team (Producer Richard Petz and Associate producer …

GA-Optima-294

GE Optima: Video & Microsite

To communicate this revolution in the medical imaging industry, GE Healthcare tapped Definition 6 for the development of an educational video and microsite that would educate their audience and demonstrate the product in a fun …

Lamborghini

Lamborghini

Definition 6 was in Beijing for Lamborghini helping with the launch of the SUV ‘Urus’ concept. The Urus was warmly received by media and visitors at the show and our Media Relation team managed to secure …

ESA-2015-294

Extended Stay America: Ecommerce Site

Extended Stay America engaged Definition 6 to redesign and develop their family of websites. The focus was to build a site that allowed the ESH marketing team to obtain control of their websites while driving …

Defining Insights

Sharknado4-split-shark

What was missing from Sharknado? A music video! See what we made for Syfy

Critics hailed it the “greatest cinematic franchise of all time.” But what was missing from Sharknado? A music video!

To promote Syfy’s “Sharknado: The 4th Awakens,” The Offspring wrote a new song based on “Gigantor” by fellow punk band …

Read more →
  • “Whether they've had me dancing in the middle of Central Park or stepping up our game on daily promos in the studio, the team at Def 6 know what they're doing. It's a pleasure to work with such an energized, professional crew who have been able to capture my voice quickly and efficiently since coming on board.”
    - Wendy Williams, host of "The Wendy Williams Show"
  • “The Kids’ Choice Awards is one of Nickelodeon’s most important campaigns of the year. [Definition 6's post-production group] brought the creativity, tenacity, and positivity needed to pull off such an incredible feat, and every step of the way we knew we were in great hands. The campaign was a great success, and the work looked and sounded amazing.”
    - Thomas Rizzo, VP Creative Director, Nickelodeon
  • WE MAKE SOCIAL CONTENT TO TELL YOUR BRAND STORY.

  • “With three new industry innovations, our new mobile platform makes booking a room and staying at La Quinta even more convenient for the mobile user.”
    - Ted Schweitzer, Senior Vice President, Marketing and eCommerce, La Quinta Inns & Suites -
  • WE CONNECT WITH YOUR AUDIENCE EVERYWHERE.

  • “This is the type of experience our viewers have come to expect from us. To be able to give them fresh content, and make them a part of the experience is truly exceptional, and with the power of social media we can do that.”
    - Sabrina Caluori, Vice President, Social Media & Performance Marketing, HBO -
  • WE DELIVER REAL WORLD, REAL-TIME EXPERIENCES.

Our Team

We have won 24 Emmys, 19 PromaxBDA Awards, 19 Telly's, 4 Addy’s, 2 Webbys, 2 Shorty Awards, and a Clio for creating compelling content and entertaining experiences that drive results.