CHRIS THORNTON
Chief Marketing Officer
Chris Thornton serves as the Chief Marketing Officer and is responsible for promoting and developing the Definition 6 brand. Additionally, in his role, Chris drives marketing innovation for customers, expanding interactive marketing solutions, delivering Web 2.0 initiatives for customers, and strengthening the company’s interactive marketing presence. Chris has expertise in multiple marketing disciplines including e-mail, media, search and analytics. Chris has led Definition 6's strategic efforts for several Fortune 500 customers in a variety of industry verticals including the homebuilding, automotive, retail and consumer packaged goods industries.
He first arrived at Definition 6 in Spring 2000, after spending over five years with Miller/Zell Inc., an integrated store development agency that offers services ranging from branding and design to retail traffic flow and plannogramming to production and strategy work. While at Miller/Zell, Thornton worked with companies like Wal*Mart and ExxonMobil, both domestically and internationally, to reinvent the retail experience they provide their customers and ensuring the experience stayed true to the brand.
Since coming to Definition 6, Chris has worked with many of the clients of Definition 6 to provide these companies a fully integrated strategic approach to interactive Marketing with quantifiable and measurable results. Chris currently serves on the Board for the Atlanta Interactive Marketing Association as the Marketing and Branding Chair.
Thornton earned his Bachelor’s Degree in Marketing from the University of Georgia in 1994.
