Definition 6, the Southeast's largest independent full-service
interactive firm, recently won two industry awards for its work in
designing and launching websites for VeriFone and AutoTrader
Publishing's AutoExtra.com.
"At Definition 6, we understand the importance of combining
creative design with sophisticated tools to create a website that
accurately portrays the company brand and engages users," said
Michael Kogon, CEO of Definition 6. "We are excited to have our
clients recognized for their online capabilities, and to deliver
websites that drive real business results."
San Jose, Ca.-based VeriFone is the global leader in secure
electronic payment solutions. Definition 6 secured the OMMA Award
for "Web Site Excellence" in the Business to Business category for
the VeriFone website. The OMMA Awards recognize brand marketers,
agencies and content providers for continuing to push the potential
of online creative.
Definition 6 leveraged a content management system, interactive
flash demonstrations of products and flash videos to create a
dynamic website that engages users and can be easily updated. The
VeriFone site experienced great success, with a nine percent
increase in average monthly hits.
Definition 6 also designed and executed the AutoExtra.com
website, which received the Web Marketing Association's "2008
WebAward for Automobile Standard of Excellence." The WebAward
competition is the premier annual website award competition that
names the best websites in 96 industries. Entries are received from
interactive agencies and website marketing departments from more
than 47 countries.
The AutoExtra.com website leverages search and social media to
engage users, build brand awareness and increase customer loyalty.
The site has had great results, such as an increase in conversion
rates by nearly 50 percent and average daily revenue by more than
100 percent.
