Definition 6 (http://www.definition6.com/) announces they have been selected by Corey Airport Services, a division of U. S. Enterprises, Inc., to build a highly interactive Web solution for Corey Airport Services that allows potential clients to visualize available advertising signage within airport terminals. The self-service, interactive Web solution and sophisticated Web presence will help the company build loyalty among existing customers and attract new clients.
Display advertising is a very competitive industry and Corey Airport Services wanted a web based tool solution that would significantly help clients and give the firm a competitive edge," said Michael Kogon, CEO and Founder of Definition 6.Utilizing a highly interactive Flash implementation, clients can see various airport terminal layouts and advertising signage as they reside within the terminal. The key is the usability of the application, leveraging a very dynamic user interface that puts the advertiser inside the virtual airport to truly understand how the media will be leveraged."
Using virtual reality to showcase advertising displays and locations takes our marketing to the 21st century and adds substantial value to what we can offer clients,said Diane McIver, President of Corey Airport Services. "The Definition 6 team delivered an amazing application on time and within budget. We are looking for other projects in which we can partner with them in other aspects of our business."
Corey Airport Services specializes in managing airport advertising signage that reaches elite, frequent fliers and business travelers. Corey provides full media services that include strategic planning, creative design, buying, and execution of campaigns, which are displayed at airports.
Definition 6 designed a website that allows Corey's customers to view available advertising sites in various airports, gather demographic information, and view their existing account. The site also acts as portal to communicate information with the hosting airports, allowing them to view current advertisers, contracts and billing and collection information for audit purposes. With the website, customers will ease the daunting task of locating the most highly-profiled areas for advertising and maximize positioning of their marketing messages.
Definition 6 is focused on helping clients transform business processes and customer experience with eBusiness and Information Technology (IT) solutions that improve the bottom line.
