Definition 6 Secures Two Industry Awards for Clients
Definition 6, the Southeast's largest independent full-service interactive firm, recently won two industry awards for its work in designing and launching websites for VeriFone and AutoTrader Publishing's AutoExtra.com.
"At Definition 6, we understand the importance of combining creative design with sophisticated tools to create a website that accurately portrays the company brand and engages users," said Michael Kogon, CEO of Definition 6. "We are excited to have our clients recognized for their online capabilities, and to deliver websites that drive real business results."
San Jose, Ca.-based VeriFone is the global leader in secure electronic payment solutions. Definition 6 secured the OMMA Award for "Web Site Excellence" in the Business to Business category for the VeriFone website. The OMMA Awards recognize brand marketers, agencies and content providers for continuing to push the potential of online creative.
Definition 6 leveraged a content management system, interactive flash demonstrations of products and flash videos to create a dynamic website that engages users and can be easily updated. The VeriFone site experienced great success, with a nine percent increase in average monthly hits.
Definition 6 also designed and executed the AutoExtra.com website, which received the Web Marketing Association's "2008 WebAward for Automobile Standard of Excellence." The WebAward competition is the premier annual website award competition that names the best websites in 96 industries. Entries are received from interactive agencies and website marketing departments from more than 47 countries.
The AutoExtra.com website leverages search and social media to engage users, build brand awareness and increase customer loyalty. The site has had great results, such as an increase in conversion rates by nearly 50 percent and average daily revenue by more than 100 percent.
