Scott Burkey in Email Marketing Publication
ATLANTA, GA – June 1, 2007 – Definition 6 (http://www.definition6.com), helping clients transform business processes and customer experience with eBusiness and Information Technology (IT) solutions that improve the bottom line, announces that Business Development executive, Scott Burkey has written an excerpt for the book by ExactTarget cofounder, Chris Baggott, called “Email Marketing By The Numbers – How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level.” Scott’s contribution discusses segmentation, which increases email performance metrics by improving customer relevancy. Email marketers will learn to segment their customer database based on behavior, preferences, demographics, purchasing history, etc. Citing an example of work done by Definition 6 within the hospitality industry, Scott’s excerpt teaches marketers how to deliver the right email message to the right person at the right time.
“Definition 6 is one of the pioneers of leveraging technology within marketing,” said Chris Baggott, ExactTarget cofounder and author. “Scott and the Definition 6 team are absolute thought leaders in the industry.”
“We are pleased that Scott Burkey is recognized for his expertise and ingenuity within the online marketing arena,” said Michael Kogon, CEO and Founder, Definition 6. “This is a ‘must read’ resource for anyone wanting to strengthen their online customer relationships, compress sales cycles, maintain subscriber engagements, and measure profitability of online campaigns.”
“Email Marketing by the Numbers” applies modern marketing principles to the world's greatest marketing tool—permission email. In the book, Email marketing expert, Chris Baggott, reveals what works, what doesn't, and how to leverage the power of email to accomplish all of your goals. Chris Baggott is cofounder of ExactTarget, a leading email software firm, and CEO of Compendium, a blogging software company. The book includes case studies, proven tactics, and additional secrets from more than twenty professional marketers from around the world.
