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DEFINITION 6 CEMENTS LEADERSHIP POSITION IN INTERACTIVE MARKETING & IT CONSULTING SERVICES WITH ADDITIONS TO MANAGEMENT TEAM
Glenn Crews joins the company as Vice-President of Client Services and Chris Thornton moves to Chief Marketing Officer.6/12/2007
DEFINITION 6 CEMENTS LEADERSHIP POSITION IN INTERACTIVE MARKETING & IT CONSULTING SERVICES WITH ADDITIONS TO MANAGEMENT TEAM
Additions Strengthen E-Marketing and Interactive Focus For Customer Deliverables
ATLANTA, GA – June 12, 2007 – Definition 6 (http://www.definition6.com), helping clients transform business processes and customer experience with eBusiness and Information Technology (IT) solutions that improve the bottom line, announces additions to the management team. Glenn Crews joins the company as Vice-President of Client Services and Chris Thornton moves to Chief Marketing Officer. Definition 6 cites client initiatives in Web 2.0 technologies, leveraging a strong interactive marketing presence, and a focus on customer service deliverables for the additions.
“As the IT market changes, so does Definition 6 to focus on the best solutions and offerings for our customers,” said Michael Kogon, Founder and CEO of Definition 6. “These management changes reflect the strong foundation already established by the company and our commitment to growth, customers, and the highest standards of professionalism.”
As Vice President of Client Services, Glenn Crews is responsible for managing client relationships and delivering exceptional service and value to clients. He oversees all areas of Client Services, Decision Support, Implementation and Customer Service. Previously, Glenn worked at Thompson Technologies as Vice-President and COO, responsible for sales, marketing, operations, and profit and loss of the technology staffing and systems implementation company that targeted Fortune 500 companies. He was instrumental in developing and managing a strategic growth plan that grew revenues significantly. Prior to that he worked at iXL Corporation, where he served as Executive Vice President managing the Industry and E-Business Services Consulting Practices. He developed iXL’s go-to-market strategy, delivered strategic consulting services to clients, and deployed industry solutions worldwide.
Chris Thornton moves from Client Services to become Chief Marketing Officer at Definition 6. In his new role, Chris is responsible for driving marketing innovation for customers, expanding e-marketing solutions, delivering Web 2.0 initiatives for customers, and strengthening the company’s interactive marketing presence. Since 2000, Chris has led Definition 6's strategic efforts for several Fortune 500 customers in the homebuilding, automotive, retail and consumer packaged goods industries. He has expertise in multiple marketing disciplines including e-mail, media, search and analytics. Prior to Definition 6, Chris worked with Miller/Zell Inc., an integrated store development agency that offers services ranging from branding and designs, to retail traffic flow, to production and strategy work. While at Miller/Zell, Thornton worked with companies like Wal-Mart and ExxonMobil, both domestically and internationally, to reinvent the retail experience they provide their customers and ensuring the experience stayed true to the brand.
“With these changes, Definition 6 will focus on providing clients a fully integrated strategic approach to eMarketing with quantifiable and measurable results,” added Michael Kogon.
