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Definition 6 Brings Home ADDY Awards
Business transformation firm demonstrates design strength with Gold, Judges Choice awards.2/28/2005
Atlanta-based Definition 6 brought home two ADDY Awards at Saturday’s Ad Club of the Triad (North Carolina) awards. The firm, which has design staff in Greensboro, NC and Atlanta, GA, was honored for its work on the Lee’s Carpet Abaca Visualization project, an interactive CD-ROM. Definition 6 received a Gold ADDY Award and the Judges Choice Award for Design.
"Winning two ADDY Awards is a great affirmation of our design capabilities,” said Definition 6 CEO Michael Kogon. “We’re a multi-disciplinary firm; consulting, technology, marketing, and design are all key components of our solutions.”Creative Director Joe Soler added, “We’re not a traditional agency or creative boutique, but we have a strong commitment to design. It’s exciting to see that recognized by the advertising community.” The client, Lee’s Carpet, is based in Atlanta, GA. The Abaca Visualization CD-ROM includes a multimedia brand introduction, and an interactive application that allows the design of floor patterns using Abaca carpet tiles and the rendering of those designs within three-dimensional room scenes. The CD-ROM is used by sales representatives and interior designers to demonstrate the use and aesthetics of Abaca brand carpet tiles.
