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Definition 6 Celebrates Five Years
Definition 6 Celebrates Five Years in Atlanta’s Marketing and Technology Community6/17/2002
ATLANTA (June 17, 2002) — Atlanta-based Web-centric consulting firm Definition 6, which specializes in business strategy, marketing services and technology implementation, will celebrate its fifth anniversary June 19. Co-founders Michael Kogon and Jordan Fladell — the company’s Chief Executive Officer and Chief Sales Officer, respectively — opened Definition 6’s doors in 1997, and have not stopped growing and serving the Southeast’s business community since.
“We started our company during an exciting time in the Internet/ technology marketplace, and survived a most difficult period as well, so it’s quite an achievement to still be in business today,” Kogon said. “So many other companies fail to reach this point — only one in 10 new companies survive their first five years in business — so we are very pleased that Definition 6 has continued to expand and mature with each passing year.”
Kogon attributes his company’s success to a vision of delivering customer value, maintained through effective internal processes, a strong management team and — most importantly — an impressive focus on customer service. Kogon, with a background in advertising and management consulting, understood it was vital to concentrate on serving customers and providing quantifiable results for Definition 6’s clients.
“We have continued to survive even as so many other Internet consulting companies closed down when the economy suddenly turned downwards late last year,” Fladell explained. “We do great work here, but our accomplishments in this industry always tie back to our belief in traditional business commonsense.”
The company’s founding philosophy — delivering effective, bottom line results one customer at a time — is the reason behind successes with clients including Beazer Homes, Novartis Ophthalmics, Supervalu, Georgia Pacific, Southern Company, AFC and many others during these past five years.
Today, Definition 6 has emerged as a leader in Atlanta’s business community, bringing marketing and technology together to help its clients prosper. “We realize that while marketing and technology go hand in hand, Marketing and IT professionals may often not speak the same language,” Kogon explained. “We serve as a translator and consultant, helping both teams understand that they face many of the same challenges and can create efficiencies by working together. Ultimately, our efforts culminate in increased revenues and lower costs for our clients.”
Integrated marketing has been one of Definition 6’s most powerful services in helping marketing and IT departments succeed. By embracing this offering as one of its core services, Definition 6 has created a one-stop shop for clients seeking both marketing and Web-based services. Now, clients can come to one source for fully integrated marketing campaigns – including online, offline and print production services.
“The first five years has meant many sacrifices, but also many successes,” Kogon added. “I’m really excited to see what the next five years will bring.”
About Definition 6
Atlanta-based Web-centric consulting firm Definition 6 has made a firm commitment to helping clients prosper by bringing marketing and technology together. Founded in 1997 and nationally recognized for its Web solutions, Definition 6 helps companies plan, build and maintain online strategies designed to improve clients’ bottom-line results. Employing top business professionals and technologists to combine proven management practices with the latest Web technologies, Definition 6 can provide solutions for real-world business scenarios. The company specializes in the following key applications and services: Web sites, e-commerce applications, customer service and content maintenance tools, intranets and extranets, interactive online marketing and branding strategies, and much more. Please visit the company’s Web site, www.definition6.com, for more information.
