Definition 6
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Definition 6 Media Director Obtains Google AdWords Qualified Individual Status

Clients Benefit From Enhanced Search Engine Marketing & Web Analytics Skills
10/30/2006

Definition 6 announces that Marlene Kruelle, Associate Online Media Director, has completed Google’s qualification process and is now recognized as a Qualified Google Advertising Individual. The Google Advertising Professionals program is designed for professionals who currently manage or want to manage multiple Google Adwords client accounts to help them become more successful online marketing managers. The qualification program includes a comprehensive exam that each individual must complete before receiving recognition.

“I have gained extensive knowledge from managing Google Adwords campaigns over the past two years and from attending search engine marketing conferences,” says Marlene Kruelle, Associate Online Media Director at Definition 6. “The Google Advertising Professionals program has enhanced my search skills and reinforces our credibility and commitment to our clients.”

Definition 6 is currently working with clients in developing online media strategies that include paid search, search engine optimization, link building and web analytics. One of Definition 6’s clients is Place Properties, a real estate company based in Atlanta that specializes in student housing for universities. Jessica Nix, Director of Marketing and Public Relations at Place Properties, says, “Our target audience uses the Internet for everything - shopping, chatting, even class work. It is imperative that our customers find our website with ease 24-hours a day-otherwise we miss valuable rental agreements. Definition 6 has enabled us to optimize our paid search campaigns for those properties that have new sites by helping us secure leases from those who may not have ever found our site.”

Kruelle also serves on the Board of Directors of the Atlanta Interactive Marketing Association http://www.atlantaima.org/home.cfm (AIMA).