About Us :: Press Releases
GABLES RESIDENTIAL SELECTS DEFINITION 6 TO BUILD INNOVATIVE INTERACTIVE WEB SOLUTION
Site Visitors Embrace Superior Customer Experience and Convenience10/24/2007
Gables Residential and Definition 6 (http://www.definition6.com) announce the successful launch of Gables Residential’s newly redesigned web site, Gables.com. The improved website allows prospective residents to search for apartment homes, view different floor plans, design furniture layouts, check availability and reserve apartments online. Gables Residential owns, develops and manages multi-family rental communities and mixed-use developments, as well as provides furnished corporate and short-term apartment accommodations nationwide. Gables properties are located in the most desirable places within a given metropolitan area because of their close proximity to employment and cultural centers, entertainment and shopping, outstanding school systems, and pleasing aesthetics and ambience. With the new website, Gables wants to offer customers the best possible leasing experience with 24-hour apartment search ability, community information, and a convenient online lease process.
Gables.com allows site visitors to search for apartments in select metropolitan areas based on the number of bedrooms, price range, and location. Floor plans, location maps, flash movie photo galleries, and virtual tours permit prospective residents to envision apartment communities, unit interiors, amenities and then check availability and request reserve a particular unit. Printable brochures, amenities lists, and a resident portal through which new and existing renters can set up utilities, change addresses, and select movers is available through the new website. An interactive design tool called “Design My Apartment” assists users in furniture layout and decorating ideas with fun and engaging drop and drag functionality.
"The improved Gables.com positions us among our industry’s leaders in internet marketing. Definition 6 did a great job of capturing the essence of the Gables brand and helping us to leverage the Internet as a valuable marketing channel,” said David Fitch, CEO of Gables Residential. “Definition 6 understood our commitment to ensuring a positive leasing experience for our current and prospective residents and truly built this site with users in mind. We couldn't be happier."
"Gables is dedicated to creating unique and positive experiences for their customers,” said Chris Thornton, Chief Marketing Officer of Definition 6. “We developed the site to reflect the luxury and quality of the apartment homes, locations, and lifestyles that Gables consistently provides to residents."
Definition 6 developed, designed, and built both the Gables.com site and the Gables Corporate Accommodations Division’s site, GCARent.com, using the latest Microsoft technologies. GCARent.com provides the same search and reservation capabilities for the division’s corporate and individual clients looking for short-term living arrangements.
