Definition 6 Technical Project Manager, Mike Reese, delivered an article presentation on developing effective affiliate polices.  Affiliate policies can be an extremely lucrative supplement to your standard marketing practices while at the same time they can also be harmful.  Without an explicit set of policies and rules to govern affiliate programs, you may find your company being misrepresented thus driving down revenue and reputation.

We recently encountered an issue involving an affiliate that simply wasn’t playing nice. The result of this was diminished reputation and poor conversion performance. This affiliate was including my client’s website in “adware” distributed to its users, thus creating a spike in visits and reducing conversions. These users were being displayed the client’s website either unknowingly or without requesting it. This is a simple case of increased traffic not always being a good thing. Revenue generation is the key for any company, so if increased traffic is not contributing to that number is it really worth it?  And where exactly are the users coming from?  By setting guidelines, and enforcing them, you can ensure your reputation is being upheld and your own marketing message is not being diluted.

Mike closed with three final points:
1. Know your affiliates – conduct thorough research to better understand your affiliates marketing practices as well as how they intend to utilize your band and marketing messages.
2. Maintain a consistent message – your new email campaign utilizing the latest promotional offers will only serve as a point of confusion if your licensed affiliate is using last year’s campaign information
3. Enforcement – policies and regulations can only go so far.  You have to be prepared to make immediate concise action against affiliates that have broken the rules.  The quickest way to destroy your marketing message is to allow affiliate companies to continue their illegal or ill-advised practices.

You can read the article in its entirety at: http://www.websitemagazine.com/content/blogs/posts/articles/Developing_Effective_Affiliate_Policies.aspx

Definition 6 is a leading interactive agency delivering comprehensive solutions focused on solving real business problems through analysis, strategic vision, innovation, and technical competency.  Contact us today to find out how we can help you with all of your email marketing efforts.


Definition 6 Technical Project Manager, Lance King, delivered an article presentation on how a simple execution of permission based email marketing campaign led to increased traffic and lead generation for marketing firm Enlighten.

For years Enlighten was delivering electronic holiday cards, costing the company marketing dollars while gaining very little exposure.  Two years ago, they developed an online “Holiday Party Excuse Generator” which resulted in a viral marketing bonanza.  They reaped the benefits even more when, a year later, traffic spiked despite any additional marketing efforts.  The lesson: if you can create a low-budget campaign that has the potential to get people buzzing about it, sharing it and spreading it, that’s great in any situation but certainly more now that marketing dollars are being closely scrutinized.

Three final points from Lance’s article:
1. Create a timeless, targeted email marketing campaign
2. Create a campaign that is fun and easily shared with others
3. In addition to direct sends, get information out to the press and social media outlets about your campaign  

You can read the full article at http://www.marketingsherpa.com/article.php?ident=30964&pop=no#

Contact Definition 6 today to find out how we help our clients strategize and deliver impactful email campaigns.

Definition 6 Client Manager, Andy McCann, recently presented an article to our group on how more and more companies are utilizing SharePoint as their next Enterprise 2.0 platform.

Recognizing Sharepoint's dominance in the Enterprise 2.0 space, many other Web 2.0 companies are now beginning to release and develop Sharepoint Web Parts and features that allow for easy integration into the Sharepoint environment. Not surprisingly, Microsoft's ability to build a huge Sharepoint user base is building a platform for partners to grow upon. This will allow for an even richer experience for Sharepoint users which in turn should help drive even larger adoption of Sharepoint which in turn should grow the number of available tie-ins to Sharepoint.

Andy pulled out three key points from his findings:

1. For many companies, SharePoint is the portal for all their business data - and not just docs, spreadsheets, presentations, and PDFs, but also browser-based forms that interact with built-in workflow technologies which add business logic to sophisticated online applications.
2. Microsoft and several partners announced new social networking, RSS feeds and other Web 2.0 technologies that allow integration with Microsoft Office SharePoint Server 2007 so users can integrate internal company data with outward-facing applications like external customer and partner communities. Awareness Inc., NewsGator Technologies Inc. and WorkLight Inc., for example, are all announcing updated versions of their Enterprise 2.0 tools integrated with SharePoint. Microsoft will also announce nine partners that have released or will release Enterprise 2.0 tools integrated with SharePoint.
3. Nine companies have recently launched Enterprise 2.0 offerings that integrate with SharePoint technology.

To read the article in its entirety, go to: http://www.readwriteweb.com/archives/sharepoint_to_run_enterprise_2.php

Contact us today to find out how Definition 6 works with clients to build and deploy Microsoft’s SharePoint applications.


Companies are scaling back on their IT staff and supporting the often necessary multiple fully loaded  FTE’s to monitor, manage and maintain their sever infrastructure.  This is often seen as an expense they could more easily outsource and reduce costs on.

What We Deliver:
• Hosted or remote managed services for web and general Windows server infrastructure and most key network appliance devices
• A full range of per device monitoring and management services on a monthly basis.  It can be done by hosting the devices with us or remotely, leaving all of the devices and network where they currently reside

Estimated timeframe for delivery: Monitoring services can begin in less than a week, management typically in less than 2 weeks.  Contact us today for more information.


Blogs are proven tools to convert prospects as the reader becomes engaged with your content.  Even more, blogging is an excellent way to drive additional traffic to your site without engaging in expensive pay-per-click campaigns.

What We Deliver:
• Quick setup of a hosted/SaaS model for a branded blogging solution that leverages “compended blogs” and has significant impact on your overall SEO strategy
• A branded compended blog site for up to 5 corporate bloggers along with the associated interfaces and admin tools
• 2 hours of training on how to use the system

Estimated timeframe for delivery is 1-2 weeks.  Contact us today for more information.


Web analytics can be a cost effective solution to understanding where your visitors come from and how they interact with your site.  Learn, first hand, how to improve your site’s conversion process, evaluate the effectiveness of your content and navigation while at the same time optimizing all of your online interactions.
What We Deliver:
• Account set up and configuration, including a branded dashboard
• Standard implementation including tagging your website, report configuration and primary funnel creation
• 2 hours of analytics training

Estimated timeframe for delivery is 1-2 weeks.  Contact us today for more information.


Whether you are launching your first email marketing campaign or seeking ways to improve an existing campaign, we understand that you have a need to drive commerce and nurture leads while at the same time reducing spending.

What We Deliver:
• Account set up and configuration, including a branded dashboard, landing pages for unsubscribe and profile management
• List management and upload
• Initial template setup

Estimated timeframe for delivery is 1-2 weeks.  Contact us today for more information.


Desktop and Web Widgets are a quick, small cost win that leverages content and functions that you already have.  They allow you to make content more readily available to your users by occupying screen space that they see on their computers, portals and social profiles every day.

 

What We Deliver:

· The ability to make your existing sites content, functions or RSS feeds available for download to users’ desktops or embedded on other sites, portals and social networking profiles

· A web-based or desktop-based (Adobe Integrated Runtime platform) branded widget that displays RSS feeds from the company or some other existing HTTP-based set of functions

 

Estimated timeframe for delivery is 2-3 weeks.  Contact us today for more information.


Rapid SEO is a quick, low cost solution for driving traffic to your website as a means to increase revenue without incurring costs typically associated with SEM/PPC and Media campaigns.

What We Deliver:
• Keyword analysis, recommendations and benchmark report
• Strategies and tactics on how to modify your existing site content and code to rank higher with the major search engines
• 20 hours of SEO-related site adjustments

Estimated timeframe for delivery is 1-2 weeks.  Contact us today for more information. 


As companies cut back on IT spending, and potentially personnel who may have been responsible for making site updates, they need to find ways to make the site more self-service so that it can be managed by marketing and other non-technical personnel.

What We Deliver:
• An Umbraco based Web CMS site with up to 5 templates, leveraging your existing branding, content and look and feel migrated to the new platform
• 4 hours of Umbraco CMS training

Estimated timeframe for delivery is 4-5 weeks.  Contact us today for more information.


The best part of having an Interactive Advertising Agency is seeing how leading edge thinking evolves and grows. Years ago we would just talk about eMail Marketing, Search Engine Optimization Consulting, Website Development and hosting services. That was it and then the crash of 2001 came along and Interactive Advertising Agency life became harder and many companies went out of business. If the last two days are any indication of things to come, interactive advertising is going to only become stronger in the next 18 months. Take a look at this chart from Media Daily News:

ZenithOptimedia, GroupM Forecast U.S., Worldwide Ad Recession In 2009

 

 

2008

2009

2010

2011

ZenithOptimedia

 

 

 

 

U.S.

-3.8%

-6.2%

+2.1%

+2.8%

Worldwide

+1.3%

-0.2%

+5.5%

+5.8%

 

 

 

 

 

GroupM

 

 

 

 

U.S.

+0.3%

-3.2%

NA

NA

Worldwide

+2.6%

-0.2%

NA

NA


Who would want to be in the traditional adverting and media business next year?  Not me, and not because traditional isn't important and can't help brands, but compared to Interactive Advertising - look at this chart from Online Media Daily:

Share Of Worldwide Ad Spending By Medium

 

2007

2008

2009

2010

2011

Newspapers

27.1

25.4

23.8

22.3

21.2

Magazines

12.0

11.5

11.2

10.7

10.4

Television

37.3

38.0

38.3

38.5

38.5

Radio

8.0

7.6

7.1

6.9

6.7

Cinema

0.5

0.5

0.5

0.6

0.6

Outdoor

6.5

6.7

6.9

7.0

7.1

Internet

8.6

10.3

12.1

13.9

15.6

Source: ZenithOptimedia


Next year Interactive Adversing will exceed Outdoor, Radio, Magazine and I personally believe by 2011 will be equal to newspaper even if  others don't yet. Look for our upcoming posts on some rapid start programs on how to get involved in Interactive Advertising solutions for 2009.

by Arondale Withers

Brief History of Personal Computing
The first breakthrough in personal computing was the invention of the computer mouse by Engelbart in 1964. The first computer to be marketed with a mouse was the Xerox 8010 Star Information System in 1981. The Apple Lisa is one of the first known computers to have used a mouse, but at $9995 US in 1983 ($21,482 in 2008 dollars), it can hardly be called a “personal” computer. Altair, IBM, Apple, Commadore (Amiga) and other IBM Clones all made advances in personal computing in the 80s and early 90s that brought computers to the masses, standard with mouse controllers. In 1985, Amiga was the first personal computer to ship their computers with a two-button mouse as standard.

A lot has changed in the world of personal computing. Today computer scientists are making some existing technologies more accessible in the market place and are changing the way in which we interact with computers. Gestures are quickly becoming the preferred and most logical method of quickly and efficiently navigating new interfaces and accomplishing tasks that are accomplished by mouse clicks today it’s a natural step toward Fitts Law.

A New Era of Multi-touch Gestures
Many companies have been working on multi-touch interfacing since the early 80s. In January 2005, Apple Computers applied for a patent titled Gestures for touch sensitive input devices (pictured right). In it you will see the pinching gestures used to zoom an object in and out. In that same year, Apple released a PowerBook with a trackpad that would accept a limited number of multi-touch gestures. One example is using two fingers being dragged vertically to scroll thru content. Another circular gesture with two fingers would page up/down content.

Multi-touch in the Marketplace
Over the past few years there have been many advances to bring multi-touch products to the marketplace. Most notably, the Apple iPhone and iPod Touch. Featuring single and multi-touch gestures, users can quickly and easily navigate thru songs, playlists, contacts, resize images, magnify text, access special menus and more.




Jeff Han of Perspective Pixel has one of the most advanced customizable multi-touch solutions to date. His solutions are currently reserved for private government applications and Fortune 500 corporations. Han’s 3x8 foot interactive wall starts around $300,000 with the ability for his 10-man team to customize the solution to your exact needs thru custom development and configuration.

Bill Baxton, one of the pioneers of multi-touch technology, is now working for Microsoft to further develop the Microsoft Surface tabletop computer. With Surface, you can put a wifi or blue tooth-enabled camera on the table top and its sensors will recognize the camera, extract the pictures from the camera and display them creatively on the screen to toss, resize, and more.  Its sensors are so advanced it can recognize a number of objects. If you set a glass on the MS Surface, it will animate creative imagery from the placed object. Set two phones on the MS Surface and you can trade contacts between phones... all wirelessly. Today’s applications include trade shows, car show rooms, luxury hotels, and homes. Pricing is between $5000-$10,000 US. As pricing falls, you will soon see an increase of these interactive coffee tables in homes and offices.






Replacing the Mouse

Replacing the mouse and changing the behavior in which we interact with computer interfaces may happen sooner than you think. Note: it took 20 years from the time the mouse was introduced by Engelbart in 1964 until the time the two-button mouse became standard in personal computing in 1985 with the Amiga 1000. It has been approximately 26 years since the conception of multi-touch technology. The transition of from mouse controllers to multi-touch interfaces has already begun and is becoming more affordable every year. Not only are we starting to see touch displays on the shelves of computer stores, but we are also see multi-touch interfaces in the audio production industry.

Mark my Words
In the next several years you will see an exponential growth in multi-touch technology. It will trickle down from government and corporate usage to many types of home applications; from personal computing to your microwave.

Multi-touch technology is changing the way we use computers and interact with devices. In 2007 the iPhone was introduced, selling millions of phones. The very next year A/V installers began offering iPhone solutions to their high-end clients to control their blinds, lights, HVAC systems, home theater and more with their phone. It is only the beginning. Soon, personal computing will be using multi-touch as the standard method of operation. Companies like N-trig, Jazzmutant, Perspective Pixel, Apple and Microsoft are working hard to be the first to change our digital lifestyle with products available at affordable prices.

Mouse be gone!


SharePoint is an inexpensive way to store and share documents, lists and basic content internally or externally.  The payoff is that you can avoid large, upfront capital expenditures.

What We Deliver:
• A basic extranet or intranet site using hosted SharePoint services, up to five sections or areas using the available out of the box web parts and document libraries and lists
• Basic branding of the website
• 2 hours of training on usuage

Estimated Timeframe for delivery is 1-2 weeks.  Contact us today for more information.


Will you need to pay license and support renewal fees in 2009 for the existing internal technologies you use?  Are you looking to lower your IT operational costs or lower capital expenditures in 2009 for hardware?

Definition 6 can help you leverage SaaS as an integrated part of your overall technology infrastructure to help you significantly lower costs by using things like Google Apps, Microsoft BPOS, Salesforce.Com, Twitter, Yammer, Tumblr, Skype, and Gotomeeting.

During a 1-Day workshop our experienced engineers and consultants will lead you through SaaS Infrastructure concepts, educate you on what some of the larger SaaS providers are doing and also educate you on how you can utilize these providers in order to integrate your services in a secure and seamless fashion.  Contact us today for more information.


Mobile web is exploding into the marketplace which translates into new revenue opportunities, new communication mediums and innovative, new marketing opportunities.  Mobile Web is about discovering the right content whenever you need it, wherever you need it.

What We Deliver:
• A basic mobile site that leverages key content and applicable functions from your existing website
• Up to 20 content pages and basic functional features from your existing website such as store locator, newsletter sign-up, product look-up or other transactional functions

Contact us today to learn how we can design and develop a basic a mobile site that leverages key content and application functions from your existing website.  Estimated timeframe for delivery is 6-7 weeks.


According to the Mobile Marketing Association, 89% of companies use text and multimedia messaging to reach their audiences.  Nearly one third of those companies plan to spend more than 10% percent of their marketing budgets on advertising in the text SMS marketing medium.

Short Message Service (SMS) is a low cost way to reach a large number of your customers through a device that they are sure to always have with them.  You can reach your customers during those key times when they are out holiday shopping to promote special deals and offers – or you can insert coupon codes directly into your message so that your customers can redeem them in-store.

So how does Definition 6 help customers implement SMS as a low-cost solution to direct marketing?  We offer 1-way and 2-way SMS text message campaigns, leveraging your existing web applications using SMS as a front-end.  In just a brief 2-3 week engagement, we can deliver a landing page with an opt-in and sign up form, an interface to be used to send out SMS messages to registered users and all the necessary underlying infrastructure and services as part of a SaaS model.  For more information and to talk to someone on our Business Development team for pricing, please visit the Definition 6 Contact Us page.


Site search is yet another website search engine optimization solution that we help our clients with.  It is a relatively low cost way to improve overall site experience for users and can help drive conversion by quickly getting users to the content they want.  Onsite Search also alleviates website abandonment if users aren’t quickly and easily finding what they are looking for.

How can Definition 6 help?
• Add “Google-quality” search to your company’s public websites
• Brand it to look like your current site design
• Can be done using a SaaS or appliance approach

What can we deliver?
• Branded search box and results on your public website
• 2 hours of training on the search service or appliance admin interfaces

Estimated timeframe for delivery is 2-3 weeks.  Contact us today for more information: http://www.definition6.com/contact-us.aspx


Even in a turbulent economy, when IT spending cuts are at a high, we understand that you still need developers to build and maintain basic business applications.  We also understand that you may have recently been forced to reduce internal headcount or use of local contractors.  Although utilizing offshore may be slower and a bit challenging at first you still need to maintain existing applications or build new ones that can create efficiencies.

How can Definition 6 help?
1. We can provide dedicated offshore software developers that work directly for  you in a staff augmentation format
2. We can also offer onshore team leads, project management and consulting on building a global sourcing program

What do we deliver?
1. Staff augmentation development resources to work under your guidance
2. Assistance and consulting on how to utilize offshore developers
3. Optional project management of your offshore teams

Contact us today for more information.


There is a lot of buzz around Social Media/Networking these days, and in a turbulent economy it may pay off to utilize this medium as a way to get your brand out there.  Social Media is not only hot in the marketplace, it is also a low cost way to market and leverage your employee and customer’s network of friends.

What does Definition 6 offer when it comes to Social Networking?
• Branded social media/networking corporate profiles on some of the major sites
• Guidance and planning for promotion, launch and governance

And what can Definition 6 deliver for your company?
• Branded company FaceBook, MySpace and LinkedIn profiles
• Launch and promotional plan
• Suggested governance and maintenance plan
• 2 hours of training

Check out the Definition 6 branded FaceBook page and you’ll see how we leveraged this technology for our own company: http://www.facebook.com/home.php#/pages/Atlanta-GA/Definition-6/6666941028?ref=ts


Nearly across the board companies are lowering their spending or holding off on marketing and IT projects given the state of the economy.  You still have a need to market, drive sales, lower costs, and generate revenue using things like interactive marketing solutions, perhaps even more so now.

Read through our daily blog posts to learn how Definition 6, a leading interactive agency, can help identify smaller, lower cost solutions that can be delivered quickly and efficiently.  Below are example offerings (bucketed into revenue creation, growing market share and reducing IT costs) that we bring to our clients in an overall turbulent economy. Most solutions can be up and running in under 2 weeks:

Sales - Revenue Creation
• Mobile Sites
• Site Search
• Desktop and Web widgets
• Rapid SEO
• Email Marketing
• Web Analytics

Marketing - Growing Market Share
• Social Networking
• Mobile Sites
• Blogging
• SMS Campaigns

IT - Reducing Costs
• Offshore IT Solutions
• SaaS Infrastructure Workshop
• Hosted SharePoint
• Web Content Management
• Managed Services