Definition 6 Blog

The Daily 6: Honda Creates Dual-Sided Online Video

The Daily 6 1) Honda Creates Dual-Sided Online Video Honda's Double-Sided Story on YouTube Is Mind-Bendingly Brilliant "Honda and Wieden + Kennedy London have created a rather incredible "double-sided story" on YouTube to promote the Civic and its sportier sibling, the Civic Type R. While watching "The Other Side," ...

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The Daily 6: Uber Branching Out Beyond Giving Rides to Humans

The Daily 6 1) Uber Branching Out Beyond Giving Rides to Humans For One Day Only, Uber Will Let You Order A Kitten To Your Office "In a partnership with the ASPCA and the meme site Cheezburger, Uber's UberKITTENS campaign is intended to raise awareness about cat adoption, and ...

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The Daily 6: How is Your Halloween Marketing Strategy?

The Daily 6 1) How is Your Halloween Marketing Strategy? 3 Brands, 3 Social Media Strategies for Halloween "The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three different strategies. You can count ...

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The Daily 6: But Who are They to Define Normal?

The Daily 6 1) Gap takes a stab at defining what "dressing normal" means, which angers some folks. Did Gap do more harm than good with #dressnormal? "The campaign features a series of baffling black-and-white spots where the subjects are in the thick of action, accompanied by equally obscure ...

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The Daily 6: The New Foursquare Seeks to Make New Message Known

The Daily 6 1) The New Foursqaure Seeks to Make New Message Known  Foursquare rolls out first ad campaign "The six-week campaign will appear at bus stops, train stations and phone kiosks in Chicago and New York, and at bike share stations in Chicago. It is the company’s first ...

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Building A Rich Digital Experience With A CMS

To support the launch of Game of Thrones season four, HBO engaged Definition Read more

How can brands leverage social media at trade shows? #def6coffeebreak

JP and Frank Attempt 3In this episode of the Def 6 Coffee Break, Frank Radice continues the conversation with our VP of Social Media, Jeremy Porter. Key Takeaways: -When securing interviews Read more