Definition 6 Blog

What was missing from Sharknado? A music video! See what we made for Syfy

Critics hailed it the "greatest cinematic franchise of all time." But what was missing from Sharknado? A music video! To promote Syfy’s "Sharknado: The 4th Awakens," The Offspring wrote a new song based on “Gigantor” by fellow punk band The Dickies and Syfy came to Definition 6 to make a music video ...

KEEP READING →

Featured spots from our 3rd year promoting Nickelodeon's Kids' Choice Sports Awards

The annual Nickelodeon Kids' Choice Sports Awards brings some of the most famous athletes and celebrities to the orange carpet for one fun, slime-filled evening. Definition 6 has worked with Nickelodeon for the past decade on the Kids’ Choice Awards show and we continued that partnership with the launch ...

KEEP READING →

PromaxBDA 2016: D6's Diana Lochridge kills it in Family Feud Live

Definition 6's EP/Creative Director, Diana Lochridge, was on fire in the high-energy "Family Feud Live" on-stage battle at this year's PromaxBDA Conference. Creative agencies (Troika, 2C Creative, Big Machine, Definition 6) took on network clients (BET, Viacom Velocity, NBC, ABC) -- it started out polite ...

KEEP READING →

PromaxBDA 2016: D6's Frank Radice's panel on staying in the game

Our Expert in Residence, Frank Radice, spoke on a panel at this year's PromaxBDA Conference with ABC's EVP of Marketing & CMO Marla Provencia. The Boomer Generation's history of knowledge and need to maintain relevancy in today’s digital environment was the topic of discussion at “Lessons from the Corner ...

KEEP READING →

PromaxBDA 2016: Highlights from the Team

Every year we attend the PromaxBDA Conference, an important conference for those marketing television and video content on all platforms. Our Entertainment team ventured uptown for a week of panels, parties, and networking. See the full story on Storify. [<a href="//storify.com/def6admin/promaxbda-2016" target="_blank">View the story "PromaxBDA 2016: In Pics" on Storify</a>]

KEEP READING →

Nexidia launches: Website & branding create an emotional connection with consumers

Nexidia's flagship product converts speech data into actionable analytics for clients like call centers. Cool technology, but the product wasn't capturing interest. We designed and built their new website to bring the product to life by creating an emotional connection with the consumer under the concept ...

KEEP READING →

Definition 6 launches the Social Hookup hub site for Lifetime’s new hit UnREAL

We built and launched the “Social Hookup” microsite for Lifetime’s new hit UnREAL, a provocative and fictitious series following the behind-the-scenes drama surrounding the production of a The Bachelor-style dating show.

The site is Read more

Definition 6 awarded Primetime Emmy for work on HBO’s Game of Thrones Viewer’s Guide

HBO and Definition 6 received a Primetime Emmy award for “Outstanding Achievement in Interactive Media – User Experience and Visual Design” for HBO’s Game of Thrones Viewer’s Guide Read more