Definition 6 Blog

The Daily 6: Take control of the second screen #Snapchat #VR #Moments #ProjectLightning

The Daily 6: Great Content, Curated Daily on @definition6 1) Taking control of the second screen: the tools "will let TV production teams introduce live polling and voting, as well as provide the ability to more easily curate fan-submitted photos, videos and posts from Facebook and Instagram." #Facebook Enhances ...

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The Daily 6: Facebook fires on competition with 30 sec Instagram ads & targeting real-time clusters

The Daily 6: Great Content, Curated Daily on @definition6 1) "For the first time, Facebook is offering advertisers the ability to target N.F.L. and college football fans during the season using what it calls real-time clusters. These are segments of users who have indicated an interest in football ...

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The Daily 6: Got $20? This cardboard virtual reality headset transports you to front row at a fashion show

The Daily 6: Great Content, Curated Daily on @definition6 1)The industry budget + revenue for content marketing: #ContentMarketing was a $44B industry in 2013 and experts predict $313B by 2019: http://t.co/uZgSnxA7IJ via @NewsCred — Definition 6 (@Definition6) September 8, 2015 2) "It is a very steep, rapid decline for the brand ...

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The Daily 6: Why is there no @Apple Twitter account?

The Daily 6: Great Content, Curated Daily on @definition6 1) Why is there no @Apple Twitter account? Not every brand needs to be on every major social network -- if anything, they should be more selective than ever. Apple "launched its first social media ad campaign just 17 ...

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The Daily 6: 15 minutes of fame is now 15 seconds. Digital storytellers must tell more with less.

The Daily 6: Great Content, Curated Daily on @definition6 1) "With images and video making up more and more of the content posted to social media, brands are finding they have to change how they use visual media in order to keep up. ... If brands are digital ...

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The Daily 6: Branded content must embrace the personality of the platform (not its own)

The Daily 6: Great Content, Curated Daily on @definition6 1) "While a branded Vine may seem to have all the right ingredients to be a clever way of demonstrating a brand’s personality or products, at the end of the day, if it doesn’t fit the type of humor ...

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Definition 6 launches the Social Hookup hub site for Lifetime’s new hit UnREAL

We built and launched the “Social Hookup” microsite for Lifetime’s new hit UnREAL, a provocative and fictitious series following the behind-the-scenes drama surrounding the production of a The Bachelor-style dating show.

The site is Read more

Definition 6 awarded Primetime Emmy for work on HBO’s Game of Thrones Viewer’s Guide

HBO and Definition 6 received a Primetime Emmy award for “Outstanding Achievement in Interactive Media – User Experience and Visual Design” for HBO’s Game of Thrones Viewer’s Guide Read more