Definition 6 Blog

The Def 6 Social Skim: Tinder Gets Tricky

See below for what’s happening this week in the social sphere! Instagram Gold: Advertisers behold! If I hear one more thing about that (beep)-ing dress… Your IPhone no longer brings all the boys to the yard because my Android is better than youurz. The anatomy of a perfect selfie ...

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The Daily 6: New Generation Demands Interactive Apps, Specially-Targeted Ad Content

The Daily 6 1) New Generation Demands Interactive Apps, Specially-Targeted Ad Content Guest Column: The Kids are All Right "This year, Nickelodeon announced they would be launching Nick VOD in March. They also plan on bringing the retired Noggin Channel back as an ad-free subscription video service."   2) Engage repeat customers, ...

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The Daily 6: The 2015 SXSW App is All About iBeacons

The Daily 6: The 2015 SXSW App is All About iBeacons

The Daily 6 1) The 2015 SXSW App is all about iBeacons SXSW Banks on iBeacons for Ultra Engaging New SXSW GO App "This year, however, SXSW will also represent the single largest deployment of iBeacons (more than 1,000) for any single event."   2) Fox's 'Last Man on Earth' takes ...

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The Daily 6: Taco Bell App Success Due to Search

The Daily 6 1)  Taco Bell App Success Due to Search Why Search Was Instrumental in the Growth of Taco Bell's App "If you think of search, names like Google, Amazon, and Yelp probably come to mind moreso than Taco Bell. But the California fast-food chain's app is ultimately ...

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The Daily 6: Now You'll Know If Your Target Audience is Actually Seeing Your Facebook Ad

The Daily 6 1) Now You'll Know If That Facebook Ad is Paying Off--Literally It's a 10: Facebook Starts Telling Brands How Relevant Their Ads Are "Starting this week, Facebook will tell advertisers how relevant the social network has judged their ads to be. Advertisers will be able to ...

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Building A Rich Digital Experience With A CMS

To support the launch of Game of Thrones season four, HBO engaged Definition Read more

How can brands leverage social media at trade shows? #def6coffeebreak

JP and Frank Attempt 3In this episode of the Def 6 Coffee Break, Frank Radice continues the conversation with our VP of Social Media, Jeremy Porter. Key Takeaways: -When securing interviews Read more