Sometimes, good vision requires a new lens
Building a competitive advantage requires careful analysis of not just your competitors, but your own business as well. A SWOT (strengths, weaknesses, opportunities, and threats) analysis is a proven marketing tool used to clarify market position and shape strategic marketing goals. This highly disciplined process incorporates feedback from a broad range of sources including your internal staff, outside information sources, and strategy groups to provide you with a balanced and comprehensive picture of internal and external factors that are impacting your business. The Definition 6 team will help you use the SWOT approach to analyze your competitive environment and create marketing and promotional strategies that achieve your goals.
To complete your SWOT analysis, Definition 6 will address five key areas, including:
- Marketing Environment – Step 1 focuses on an investigation of your competitors within and outside the industry.
- External Business Environment – In Step 2, we develop an understanding of the relative positioning of your product offering and company in the marketplace.
- Strategic Assessment – Step 3 focuses on identifying your desired outcomes and determining what will be required for your organization to compete effectively and meet customer needs.
- Mission and Goals – In Step 4, we finalize your business plan, determine financial goals, and establish timeframes for overall execution.
- Strategy and Tactics In the final step, we clearly define the whats, whens, hows and whys of your tactical execution plan, including recommended media outlets, messaging, rollout schedules, and budgets.
In many cases, a majority of the information required to complete a SWOT analysis already exists within the client’s organization and can be forwarded directly to the Definition 6 team. This expedites the process and allows you to progress to plan execution more quickly.
