One-to-one communication for much less than the price of a stamp
Email continues to be the leading activity for internet users in the United States. A strategically crafted email campaign can outperform most other online advertising tactics. Definition 6 leverages tools to develop and deliver your emails effectively & efficiently. We can manage your email list, reporting, system integrations, and spam checking all while minimizing your monthly costs and maximizing personalization and segmentation capabilities.
There are several key components to creating a successful email program. First, the email must be relevant to the recipient. Each communication should be timely based on the content, as well. Third, make sure the email is well-rendered...take into consideration the variety of devices and configurations in which that email will be seen. Finally, each communication should add value to the recipient in some way.
The Definition 6 Strategy for Email Marketing is:
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Acquire: Capture quality email addresses from those that truly want to hear from you
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Analyze: Understand where subscribers come from, why they are subscriber, and what are their expectations are
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Segment: Divide your subscribers into relevant groups that enable more targeted communications that convert
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Send: Deliver the right message to the right people at the right time
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Listen: Monitor user reaction to your email communication; act accordingly
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Respond: Maintain communication by reacting appropriately to user behavior
