Trigger-based emails are a powerful way to create more targeted, relevant communications. They can be simple like wishing your customers’ a happy birthday or more complex in nature such as notifying them when their bank balance is getting perilously low. Regardless of the complexity of your message Definition 6 can help you outline a plan that will put your company on the right path to success with your Trigger-based email campaign.
US behaviorally targeted online advertising spending is estimated to be at $3.8 billion in 2011, up from $575.0 million in 2007 - eMarketer
Types of Emails:
