Hello, Internet? It's me...Mobile Marketing
In the world there are 1.3 billion internet users. But there are 3.5 billion mobile phones. As a marketer, who wouldn't want to reach people on a device they actually sleep with at night? Definition 6 can help you take advantage of the effort you have already invested online and develop an integrated and effective mobile strategy. The mobile web is NOT the internet. It is critical that any mobile strategy take the different user behaviors into consideration and approach the mobile web from the users perspectives. Understanding the information and applications a user on the go will need to access is very different than that of a user on their laptop. Adapt your solution to accomodate for these different needs.
