Viral marketing is an effective means to increase brand awareness, increase sales, and promote a new marketing initiative. By generating customer to customer buzz around your company or product you can quickly begin to see quantifiable results from your efforts. The biggest determining factor of success for you if you are planning a viral campaign is the trigger factor. What is going to be the trigger that initiates the word of mouth phenomenon? Definition 6 can create a successful viral campaign for you that will create the buzz that you need to get your message out to the customers you have and the customers you hope to gain.
