SEO/SEM

Search engine marketing is highly-effective for pulling qualified visitors to your website. Both organic search engine optimization (SEO) and pay-per-click (PPC) can be among the best performing and most cost-effective marketing channels, particularly when used as part of a cohesive unified marketing strategy.

It is crucial that your website has a solid search strategy in place that has been developed by search professionals who are qualified to optimize your site organically and put in place a pay-per-click campaign that delivers results.

Pay-Per-Click (PPC)

Launching a Pay-Per-Click (PPC) campaign for your website has many immediate benefits. Coupling your  Pay-Per-Click campaign along with an organic search campaign is an excellent jumping of point for your overall search marketing strategy. While an organic search strategy can take from three to twelve months for full results, a pay-per-click campaign can begin to drive qualified traffic to your website immediately.

Pay-Per-Click Campaigns are:

• Quick to start
• Easy to implement and change
• Performance based - you only pay when someone clicks on your ad
• Geo-targeting capabilities - target locally, nationally, continentally,  or globally
• Target content to your desired audience
• Language targeting
• Create strategically targeted text ads and banner ads

SEO (Organic Search)

Search engine optimization is a secure, cost-effective way to draw targeted traffic to your website; however, a successful optimization strategy requires persistence and a thorough understanding of this extremely dynamic marketing channel.

The Definition 6 team has the skills and experience to guide you through the search engine optimization process. Over the years, we've tested many approaches and improved our strategies to ensure you achieve the best placements possible.

A successful organic search strategy:

• Brings credibility to your brand with users
• Users perceive your site is the most qualified solution
• Captures higher percentage of qualified search traffic
• Gets a full +80% of all clicks
• Makes site more relevant and useful for visitors

Learn how Definition 6 uses search engine marketing as part of a comprehensive unified marketing strategy.