SWOT Analysis
Building a competitive advantage requires careful analysis of
not just your competitors, but your own business as well. A SWOT
(Strengths, Weaknesses, Opportunities and Threats) analysis is a
proven marketing tool used to clarify market position and shape
strategic marketing goals. It's also a component of our unified marketing
strategy planning process.
This highly-disciplined process incorporates feedback from a
broad range of sources, including your internal staff, outside
information sources, and strategy groups to provide you with a
balanced and comprehensive picture of internal and external factors
that are impacting your business.
The Definition 6 team will help you use the SWOT approach to
analyze your competitive environment and create marketing and
promotional strategies that achieve your goals. To complete your
SWOT analysis, Definition 6 will address five key areas,
including:
- Marketing Environment - Step 1 focuses on an
investigation of your competitors within and outside the
industry
- External Business Environment - In Step 2, we
develop an understanding of the relative positioning of your
product offering and company in the marketplace.
- Strategic Assessment - Step 3 focuses on
identifying your desired outcomes and determining what will be
required for your organization to compete effectively and meet
customer needs.
- Mission and Goals - In Step 4, we finalize
your business plan, determine financial goals, and establish
timeframes for overall execution.
- Strategy and Tactics - In the final step, we
clearly define the whats, whens, hows and whys of your tactical
execution plan, including recommended media outlets, messaging,
rollout schedules, and budgets.
In many cases, a majority of the information required to
complete a SWOT analysis already exists within the client's
organization and can be forwarded directly to the Definition 6
team. This expedites the process and allows you to progress to plan
execution more quickly.