Vitality Analytics

Insight + Optimization are at the core of Definition 6's unified marketing strategy framework. To help clients better utilize analytics to optimize the performance of their campaigns, Definition 6 has developed Vitality Analytics.

Vitality™ Methodology

Vitality measures performance against the consumer communication model, utilizing KPI tactical analysis across the areas of awareness, engagement, acqusition, segmentation, retention, and advocacy.

Vitality™ Scoring Communication

Vitality utilizes tactical goals to score primary communications objectives. Weight, monetization and specific goals area tailored to client requirements for building meaningful and actionable performance metrics.

Cross-Channel Analytics

Vitality enables you to monitor the performance and health of all your integrated interactive marketing programs across all channels.

Performance Summary

Vitality provides you with an at-a-glance view into your integrated interactive marketing programs through the Vitality dashboard.

Get Measured. Get Results.

Vitality is a component to our unified marketing programs. Learn more about how we help create immersive brand experiences that unite brands and people in motion.