Do you know if your web site is working?
The web is the most measurable tool in your marketing arsenal. Definition 6 understands the importance of web analytics and measurement. We make sure your web presence is performing as planned against your goals. We identify trends and opportunities for future enhancements. We also look closely at how your online efforts are comparing against your competition. Definition 6 has the analysts who not only collect the data, but know what to do with the information to make it actionable.
We use quantitative tools like WebTrends and Hitwise to gain an understanding of your current online visitors. We look at user behaviors, demographics, and psychographics to gain real insight into what motivates your target audience. We also focus on conversion funnels to ensure your web initiatives are achieving the ROI you need.
