Conversion is the key
Successful interactive design is a complex combination of copy, illustration, and technology that demands balance in order to add up to something distinctive, actionable, and memorable. Brands are conceptualized and visually produced to tell a story, to give them a personality with which the end user can identify. User identification is the driving hand behind conversion – the ultimate concern and goal of an overall marketing strategy. Everything else is primarily a means to improve conversion or is simply the means by which we manage the most important conversion tool we have – the website.
At Definition 6, we understand the psychographic behavior and user personas to help provide targeted and relevant content in an intuitive way to drive users to a complete certain actions on your web site. Whether it is helping a user complete a transaction through your shopping cart or a guiding a prospect through a lead form, we understand the importance of conversion and how to measure it.
Strategies to improve customer experience, such as reducing the number of clicks required to complete a transaction or to access detailed product information, can generate a 2% increase in conversion rates. - Forrester
