Vitality™ Methodology
Vitality measures performance against the consumer communication
model, utilizing KPI tactical analysis across the following
areas:
- Awareness - visits, visitors, SEO performance, PPC performance,
new/unique visitors
- Engagement - measures performance against consumer
communication model, using tactical analysis
- Acquisition - measures performance against the consumer
communication model, using tactical analysis
- Segmentation - applies performance model against user/persona
segments
- Retention - returning users, time between conversions/visits,
registered users
- Advocacy - social network sources, new visitors, user feedback,
social sentiment values, social campaign performance
Vitality™ Scoring
Communication
Vitality utilizes tactical goals to score primary communications
objectives. Weight, monetization and specific goals area tailored
to client requirements for building meaningful and actionable
performance metrics. Some examples of scoring communication
measured include:
- Awareness - increase total traffic volumes, search traffic,
number of new visitors
- Engagement - increase time on site, page views per visit, depth
of visit, total page views
- Acquisition - increase on-site conversion, total retained
conversion rate; reduce abandonment rate
- Loyalty - increase number of returning visitors, number of
registered users; decrease time between visits
- Advocacy - improve social sentiment (blogs, social media),
expand reach of viral campaigns, increase referrals from social
media
Cross-Channel Analytics
Vitality enables you to monitor the performance and health of all
your integrated interactive marketing programs across all channels,
including:
- Campaigns - email marketing, media
- Infrastructure - servers, applications
- Search - organic, PPC
- On-Site Analytics - Web, mobile, video
- Social - blogs, social networks, forums
Performance Summary
Vitality provides you with an at-a-glance view into your
integrated interactive marketing programs through the Vitality
dashboard. The dashboard provides you with a performance summary
across the following areas:
- Communication Performance - a snapshot of your consumer
communication performance in trend and comparison views
- Conversion Performance - real-time view of acquisition
performance, segmented by conversion trends and comparisons to
defined campaign goals and objectives
- Tactical Performance - view performance of tactical goals and
analyze threshold warnings
- Campaign Performance - monitor campaign ROI and specific
campaign performance
- Social Monitoring - view social sentiment and viral reach
- Infrastructure - monitor your campaign infrastructure in
real-time
- ROI Summary - rollup of on-site revenue using actual vs. goal
conversion metrics
Get Measured. Get Results.
Interested in using Vitality to better monitor the performance of
your integrated interactive marketing programs? Contact us to learn more about
how we can customize Vitality™ to your business
needs.
