Definition 6 worked with Beaulieu of America, a leading carpet and flooring specialist, to re-brand and update its website, promoting the Bliss carpet brand at www.BlissFlooring.com.  The new site was built to educate the consumer, help to find a dealer, and most importantly drive sales leads to Bliss carpet dealers.

To make this website stand apart from others within its category, Definition 6 created a series of seven short videos which are used to convey how Bliss product fits into their customer lifestyles.  Each scene employs interactive hot-spots which point out brand features unique to the carpet on the floor. Additional site features include an "Ask a Bliss Expert" section, carpet comparison and selection tools, a design and style center including "The Bliss Blog," and the Trend Hub including advice from the style editors.