Case Studies

AutoExtra

Company Overview:

AutoExtra.com, a division of Cox AutoTrader, was launched in February 2005 using a combination of Internet distribution and local print magazines to create the broadest possible automotive marketplace. AutoExtra.com engaged Definition 6 to develop an interactive marketing strategy to leverage different online, social networking and Web 2.0 tools.

Challenges:

  • Build more brand awareness among dealers advertising on AutoExtra.com
  • New opportunities to elevate brand awareness and build loyal base of consumers in the 18 to 34 year old demographic
  • A more efficient, economical means of driving traffic.

Solutions:

  • Interactive campaign "Junk in Tha' Trunk" using social networking, social media, banner ads, sweepstakes, instant messaging, search and website enhancements to target and engage the targeted prospects.
  • Definition 6 developed specific targeted messaging for three key AutoExtra.com personas- Buyers,Sellers,Dealers
  • Implemented dynamically optimized paid search campaign to immediatley begin driving qualified traffic to AutoExtra.com

Want to know more?

Name    
Email     
Phone  
CompanyName
Questions


Defining Insights Newsletter

Defining Insights is packed with ideas to help you build a better brand, from insightful interactive marketing strategies, to best practices proven to deliver ROI. Get your copy today.

Sign-up to receive the next issue