Company Overview:
BlueLinx is the largest building products distributor in the industry, and operates in all of the major metropolitan areas of the United States through a network of 63 warehouses and many third-party operated warehouses. Over 900 trucks deliver to more than 11,700 customers, including building material dealers, industrial manufacturers, modular and manufactured housing producers and home improvement retailers.
Challenges:
- Awareness of new product (Composite Wood Decking) is low
- Distributors need an easy tool to configure decks and determine the materials needed for the build
- Competitors are ahead in offering interactive tools
Implications:
- Not meeting Composite Wood Decking sales
- Distributors viewed BlueLinx as antiquated and difficult to conduct business with
Solutions:
- Definition 6 developed a Java Applet that allows customers to design a deck using various options: deck size, shape, color, modifications, walls, stairs and railings
- The application provides information on measurements, building materials and 3D rendering upon completion
Technologies Used:
