Company Overview:
Gables has for years developed a reputation as a provider of
luxury apartments across the United States, providing the highest
level of amenities and customer service for its tenants.
Challenges:
-
Design a site that effectively communicates the luxury of the
Gables brand that was also intuitive to the user
-
Integrate the legacy inventory software that the property
management team is accustomed to using to add or edit availability,
pricing on the apartments while maintaining the design of the site
created.
-
Provide a secure Residential Portal that is maintained by the
Gables IT staff
-
Implement a content management solution to allow Property
Managers at each of the Gables 140+communities to login and easily
update website content
Solutions:
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Developed creative strategy to highlight architectural
features and luxurious amenities of Gables properties
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Developed persona strategy to create multiple paths and
funnels designed to drive users to community pages
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Built an interactive floorplan to enable users to envision
design of their new apartment with strong calls to action
-
Implemented and customized CMS software package
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Converted site from Cold Fusion to .NET
-
Leveraged Google maps to develop dynamic mapping
solution
Technologies Used:
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.Net
-
Extensive Flash
-
Umbraco CMS Tool
