Company Overview:
Gables has for years developed a reputation as a provider of luxury apartments across the United States, providing the highest level of amenities and customer service for its tenants.
Challenges:
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Design a site that effectivley communicates the luxury of the Gables brand that was also intuituve to the user
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Integrate the legacy inventory software that the property management team is accustomed to using to add or edit availability, pricing on the apartments while maintaining the design of the site created.
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Provide a secure Residential Portal that is maintained by the Gables IT staff
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Implement content management solution that allows Property Managers at each of the Gables 140+communities to login and easily update the website contents
Solutions:
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Developed creative strategy to highlight architectural features and luxurious amenities of Gables properties
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Developed persona strategy to create multiple paths and funnels designed to drive users to community pages
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Built an interactive floorplan to enable users to envision design of their new apartment with strong calls to action
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Implemented and customized CMS software package
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Converted site from Cold Fusion to .NET
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Leveraged Google maps to develop dynamic mapping solution
Technologies Used:
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.Net
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Extensive Flash
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Umbraco CMS Tool
