Company Overview:
Kawneer North America offers architectural aluminum building products and systems for the commercial construction industry.
Challenges:
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Needed to be able to present different information based on the type of user, ex. Architect, or Contractor.
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Depending on the user, needed to be able to present Products and Projects in a simple, easy to access manner.
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Site would be implemented by parent company Alcoa, who has very specific code and design requirements.
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Needed to implement striking design that took advantage of cutting edge look of Kawneer products.
Implications:
- Information not easy to find based on user.
- Architects had to navigate for projects, and Contractors had to navigate for Products.
- Could not use .net, had to use .asp and keep technology as simple as possible.
Solutions:
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Created a site login to customize the look and feel of site
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Once a user registers, they are presented with a view that best fits their needs depending on their industry -essentially designing 2 web sites
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Designed the site using .asp
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Client reported that code was extremely easy to implement
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The design plays upon asymmetrical balance and negative space to create drama and a high visual impact. An asymmetrical blend of both rounded and square contours gives this design a bold and unique flair, while also subtly showcasing the Kawneer niche in the design of uniquely curved architectural buildings.
