Company Overview:
Kawneer North America offers architectural aluminum building
products and systems for the commercial construction industry.
Challenges:
-
Needed to be able to present different information based on
the type of user, ex. Architect, or Contractor.
-
Depending on the user, needed to be able to present Products
and Projects in a simple, easy to access manner.
-
Site would be implemented by parent company Alcoa, who has
very specific code and design requirements.
-
Needed to implement striking design that took advantage of
cutting edge look of Kawneer products.
Implications:
- Information not easy to find based on user.
- Architects had to navigate for projects, and Contractors had to
navigate for Products.
- Could not use .net, had to use .asp and keep technology as
simple as possible.
Solutions:
-
Created a site login to customize the look and feel of
site
-
Once a user registers, they are presented with a view that
best fits their needs depending on their industry -essentially
designing 2 web sites
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Designed the site using .asp
-
Client reported that code was extremely easy to
implement
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The design plays upon asymmetrical balance and negative space
to create drama and a high visual impact. An asymmetrical
blend of both rounded and square contours gives this design a bold
and unique flair, while also subtly showcasing the Kawneer niche in
the design of uniquely curved architectural buildings.
