Company Overview:
La Quinta has more than 650 hotels in the US Canada and Mexico and is one of the largest operators of limited-service hotels in the United States.
Challenges:
- Needed a way to enroll guests in their loyalty program and manage their profiles at the front desk during check in.
- La Quinta needed a content management system that would support frequent campaign changes and custom landing pages for their marketing initiatives.
- La Quinta needed a way to keep their best rates and special deals featured on the home page and individual hotel pages.
Implications:
- Loyalty program was not being fully utilized by guests.
- Updating and adding content to the site was not user friendly.
Solutions:
- Developed a custom web interface that integrated with their reservation system. The system’s ease-of-use resulted in a huge boost in enrollments at hotels.
- Created a custom-tuned content management tool that allows for quick and easy updates.
- Sales-focused integration with the inventory system allows us to provide leading rates and special deals on the home page and individual hotel pages, Keeping conversion rates high.
