GE Healthcare worked with Definition 6 to design and launch a new microsite to unveil its groundbreaking new MR scanner, the Optima MR430s. As part of GE's healthymagination initiative, this consumer-facing site includes features like product benefits, device highlights, a discovery video, a specification overview, video testimonials, and a geo-locator tool. The microsite is used as a B2B Tool amongst the GE Optima Sales people, but also as a B2C site for consumer research and education. The video was specifically geared to humanize the technology, focusing more on the experience, rather than showcasing the product specifications.Audience target is for men/women who may need extremity MRIs - for example sports athletes.