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Coles College of Business
Company Overview:
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The Michael J. Coles College of Business at Kennesaw State University offers a vibrant, high quality, real-world learning experience to undergraduate and graduate students. Its diverse programs, international experience, technological focus, centers of academic excellence, thriving corporate partnerships and adventurous curriculum prepare students for today's rapidly changing business world.
The Coles College is nationally recognized in a number of areas, including its study of family business, accounting, and entrepreneurship. The Coles College Board of Directors is made up of prominent businessmen and women from across the southeast.
Challenges:
- A lack of uniformity across all departmental sites
- The site did not provide relevant content to its intended audiences
- Site adoption was low; site was not generating awareness and site traffic
- Misrepresentation of Coles College of Business as one of the largest of 34 public universities and colleges in the University System of Georgia
Implications:
- A missing connection/touch point between new and prospective students, faculty and alumni
- Loss of credibility for the university
- Low admission rate
Solutions:
- Develop a web strategy and design that will increase the number of applications for admissions
- Facilitate usage of on-line and off-line programs
- Through the use of CRM, engage faculty and alumni with the website and enable them to populate select sections of the site with their own, curriculum-related content
- Engage students, both at the undergraduate level and the graduate level, through the website
- Evolve the site into a sales tool that clearly communicates Coles College as it aligns with the mission statement and core values
- Segment the distribution of information based on audience
- Identify Coles College of Business as a leader in the education community
- Increase the number of visitors and repeat visitors through Search Engine Optimization
Results:
Please Contact Us to learn the results.
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