Our Work :: Case Studies
Gold Toe email campaign
Company Overview:
-
Gold Toe Brands, Inc. specializes in knitting quality hosiery for favorite name brands. Their biggest line is GOLDTOE® socks; other lines include: Silver Toe®, GoldToe Gear®, and Auro®. Gold Toe Brands has over 75 years of experience in high-quality socks. Today, the GOLDTOE® brand represents more than one-half of all department store sales of men’s dress socks in the United States. And in recent years, GOLDTOE® has been making its mark in new segments of the hosiery industry: a women's line in 1983, followed by a boys line in 1986 and a women's tights line in 1992.
GOLDTOE® Executive Headquarters are in New York and Operations Headquarters are in Burlington, North Carolina.
Challenges:
- Aging brand that needs to attract and sustain a younger clientele
- Changing consumer buying and media consumption patterns
- Department store consolidation and struggle
Implications:
- Loss of market share as customers “age out”; need to attract a younger audience segment to offset losses
- Traditional use of print media alone is not working to sustain customer base and attract new prospects
- Shift in major sales channels—both the channels directly and how they do business
Solutions:
- Develop a secure, scalable email campaign platform and infrastructure to improve communications between consumers and Gold Toe.
- Collect and grow their list of consumer email addresses for future marketing
- Maximize the reach of the Internet to address new audiences, increase revenue and gather consumer information.
- Provide a flexible and cost-effective set of templates which give Gold Toe consumers different options for receiving news and sales information from Gold Toe.
Technologies Used:
- Exact Target
- Adobe Creative Suite
Results:
Please Contact Us to learn the results.
See Related:
Manufacturing & Distribution case studies
Internet Consulting & Interactive Marketing case studies
Solutions for Sales and Marketing case studies
