Definition 6
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Homestead Hotels booking engine

Company Overview:

    Homestead is the owner and operator of 112 moderately priced, extended stay lodging hotels across USA – Homestead Studio Suites Hotels. Tag Line: A Room. A Kitchen. A Reasonable Price. Current brand campaign: Homestead. You go the distance. We do the same.
    Take extra steps to make a lasting impression on guests.
    Do what has to be done to make consumer’s experience a positive one.

Challenges:

  • Complicated procedure for booking a room online.
  • Inconsistent brand awareness with consumers.
  • Lack of information on what you get (amenities, policy, etc).
  • No easy way to follow up on communication with hotel.
  • Online channel numbers were below the industry standard.

Implications:

  • Consumers could be turned off from booking with Homestead Hotels through any channel.
  • Frustrated visitors who can’t find information could lead to loss of revenue.
  • Consumers may feel unimportant to Homestead.
  • Increased costs by paying commissions to GDS (global distribution system) and Call Center (Toll Free #).

Solutions:

  • Definition 6 made the online reservation process easier: Reduced the number of clicks required, and provided Express Reservation.
  • Extend new brand identity of all offline collateral such as sales booklets, folders, hotel directory, tabletop displays, and market and hotel rack cards to their online presence.
  • Create hotel mini-sites to promote each hotel individually.
  • Create customized email routing system.
  • Emails originating from the Contact Us section of the corporate site and the mini-sites are routed to the appropriate person based on the categories selected.

Technologies Used:

  • SQL 2000
  • SQL Reporting
  • WIN 2000 Server Cluster
  • ASP
  • FLASH

Results:

Please Contact Us to learn the results.

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