At Definition 6, we believe in a discovery-led approach to solving existing business problems. We will meet with your team, review your competitors and industry, survey your employees and customers and then develop a solution specifically tailored to your company’s needs. These solutions range from search engine marketing to user experience design and website redesign.
For a more complete list of our Internet Consulting and Interactive Marketing Services, please see below.
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Consulting
Take advantage of certified experts that design and implement advanced infrastructure technologies every day. Definition 6 consultants can assess your current situation, design and architect the solution and implement it. Migrate from older systems or take advantage of new and emerging technologies. Today’s agile enterprises lower costs and empower employees with solutions such as Active Directory for identity management, Exchange Server for mail and calendaring, Instant Messaging, SharePoint Services for collaboration and file sharing, mobile email and applications, and updated operating systems and desktop productivity software.
Website Design
Don’t think of it as “just” a website. Let Definition 6 help you transform it into a vehicle for marketing strategies that drive business, better serve your customers, and deliver real ROI.
Business Intelligence
The sheer volume of data within the organization can be overwhelming. Yet data alone cannot give you a competitive edge. Only by unlocking the hidden knowledge can you use data to gain insight into customers, markets, and even your own business performance.
Today's business environment requires a responsiveness that can only be achieved with timely and accurate insight into business conditions. To be successful, businesses need rapid, easy access to information about their finances, customers, and external market conditions.
Usability
Interactive marketing tools are only as effective as your ability to use them. That’s why usability is a core component of any project that Definition 6 undertakes.
Content Development
Content is King. The user experience is very dependent upon what you say and how you say it. Planning is the critical element to successful website visits.
Interactive Marketing
Reaching your customers in today’s market place requires more than a good product. You need a comprehensive strategy that leverages all the tools available to you. One tool that is becoming increasingly effective is on-line advertising. The Definition 6 team has the expertise to weave strategies such as banner ads, electronic newsletters, and email marketing programs into your overall marketing approach to increase response, generate leads, and enhance brand awareness. Click on the links in this section to learn more about our services.
On-Line media
The Internet marketplace has changed. Extensive planning and a thorough knowledge of the online media landscape are essential to getting optimal ROI.
SEO/SEM
Once your website is up and running, search engine optimization is the next step toward maximizing its value.
1:1 Market Programs
We all work tirelessly to attract new customers to our business, but often fail to work as hard to keep them. Today’s customer expects personalized treatment no matter in what medium he or she buys.
CRM
Customer Relationship Management or CRM is the art and science of how companies manage their customers. While the concepts of personalization and one-to-one marketing aren’t new, the technology that makes it possible for companies to implement these ideas on a broad scale is.
Customer Service
Customers expect organizations to be able to respond to inquiries quickly and accurately. To do this cost-effectively companies must automate, providing access to customer data in real-time and increasing the range of self-service options available. The key to success is to have a strong foundation that enables the technology that supports these concepts. Definition 6’s
customer Service applications help organizations profitably acquire new customers, retain customer
loyalty and grow existing customer relationships through new value-added services.
Visitor Analysis
Your internet-based business system is a goldmine of data that can help you track results and fine-tune marketing messages, application design and customer self service systems. Leverage this resource with Definition 6’s easy-to-use reporting tools.
Web Traffic Analysis
Your internet-based business system is a goldmine of data that can help you track results and fine-tune marketing messages. Leverage this resource with Definition 6’s easy-to-use reporting tools.
Search
The possibilities for what your business can do with search technologies are endless, but your ability to get value from it is immediate. Definition 6 has consultants, engineers, and developers that are trained in using our partner search solutions such as the Google Search Appliance and the Google Mini.