Definition 6
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Retail, Hospitality and Restaurants

The Retail, Hospitality and Restaurant groups have many of the same needs and characteristics. They have large capital investments prior to making a sale, they must drive traffic into their facilities for the customers to make a purchase and often the customer determines where they are going to make the purchase before the business owner ever knows they are looking.

Definition 6 has helped retailers drive store traffic with a combination of search engine marketing, on-line media plans, internet distributed coupons, and in-house lists that lead to 1:1 marketing campaigns. We also have helped manufacturers strengthen their relationships with retailers. Our professionals have helped develop point of sale materials, in-store POS systems as well as data integration solutions to allow management to get a complete view of their operations.

"Heads on Beds" is the name of the game in the hotel world and we have helped some of the largest hotel groups in the country fill room nights and add service consumption while on property. From developing customer marketing solutions and managing on-line advertising campaigns to on-line reservation systems, Definition 6 has helped our customers increase revenues every day of the week.

Our Restaurant Customers range from QSR (fast food), to casual dining to fine dining. We have developed systems to help our customers control their marketing costs, increase their table turns and add repeat buyers into their mix. We believe that 1:1 Marketing and on-line reservations are an integral part of restaurant marketing, but also provide in-store support and franchise system support. If you want to grow the number of restaurants in a system, the average sales per location or increase your turns, Definition can help you now.

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