Chris Thornton serves as the Chief Marketing Officer and is
responsible for promoting and developing the Definition 6 brand.
Additionally, in his role, he drives marketing innovation for
customers, expanding interactive marketing solutions, delivering
Web 2.0 initiatives for customers, and strengthening the company's
interactive marketing presence. Thornton has expertise in multiple
marketing disciplines including e-mail, media, search and
analytics. He has led Definition 6's strategic efforts for several
Fortune 500 customers in a variety of industry verticals including
the homebuilding, automotive, retail and consumer packaged goods
He first arrived at Definition 6 in Spring 2000, after spending
over five years with Miller/Zell Inc., an integrated store
development agency that offers services ranging from branding and
design to retail traffic flow and plannogramming to production and
strategy work. While at Miller/Zell, Thornton worked with companies
like Walmart and ExxonMobil, both domestically and internationally,
to reinvent the retail experience they provide their customers and
ensuring the experience stayed true to the brand.
Since coming to Definition 6, Thornton has worked with many of
the clients of Definition 6 to provide these companies a fully
integrated strategic approach to interactive Marketing with
quantifiable and measurable results. He currently serves on the
Board for the Atlanta Interactive Marketing Association as the
Marketing and Branding Chair.
Thornton earned his Bachelor's Degree in Marketing from the
University of Georgia in 1994.