Jon Accarrino is Director of Social Media
for Definition 6 where he helps clients with digital marketing,
branding and community building strategy and execution. Jon
specializes in new technologies and promotional development, niche
targeting, viral marketing and brand extension via social
media.
Accarrino is currently involved in helping clients develop and
execute social programs. He's currently leading social media
programs for clients including,
Coca-Cola, Lexus Nexus, and
Rubbermaid Commercial Products.
Prior to joining Definition 6, Accarrino led social media
initiatives at NBC Universal, serving as Manager of Digital
Marketing for NBC News. At NBC, Jon was responsible for all social
networking promotion efforts for both on-air and online
talent.
His work at NBC included the management of more than 90 social
media accounts with a combined community in excess of 10M,
including @todayshow, @maddow, @davidgregory and @anncurry.
Accarrino is best known for establishing powerful partnerships
that develop audience scale and cultivate new promotional
monetization opportunities. He possesses a unique combination of
technical, design and marketing skill sets. He is also a Certified
GE Six Sigma Green Belt.
He has also gained national recognition for his work as a project
manager and art director for a line of casual games promoting
"Where in the World is Matt Lauer?", a blogger lounge at CES
promoting NBCU, and a blogmaster for GreenIsUniversal.com's 2007
launch.
Accarrino has expert level knowledge of all Adobe and Apple design
products, is fluent in PERL, CSS, JavaScript, XML, AppleScript,
Xcode, UNIX command line, HTML and DHTML.
He is also the creator of the Social Media DJTM
concept. He coined the terms Social Media DJTM and
Social DJTM, and he has planned and/or performed his
Social DJ services for a variety of clients and events including
ProMax, Digital Hollywood, NBC News, NBC Universal, Ragan, Direct
Marketing Club of New York (DMCNY), Pace University, International
Business Association of Business Communicators (IABC), The Annual
SUXORZ Awards, Alliance for Digital Equality and Social Cinema Week
among others.
Definition 6's Social DJTM services are always a huge
hit with both audiences and event organizers.
Accarrino earned his BS at Ithaca College where he majored in
Television-Radio and minored in Multimedia & Graphic
Design.
You can engage with Jon through Twitter at @accarrino or @turdsandtreats (yes, his dogs tweet
too).