NEW YORK, June 15, 2010
Definition 6 Appoints Frank Radice as Expert in Residence
Definition 6, an integrated interactive agency, today announced
its appointment of Frank Radice as expert-in-residence in its New
A highly-respected marketing innovator, Radice joined Definition 6
from the National Academy of Television Arts & Sciences
(NATAS), where he was President and Chief Marketing Officer.
Prior to NATAS, Radice served as Executive Vice President of
Advertising and Promotion at NBC Universal's "NBC Agency", where he
was responsible for NBC News and MSNBC, as well as NBC
Entertainment programs, "Saturday Night Live," "Late Night with
Conan O'Brien," and "Last Call with Carson Daly."
"There are only a handful of broadcast industry marketing
executives who are as accomplished and creative as Frank Radice,"
said Michael Kogon, CEO, Definition 6. "Our clients and employees
will clearly benefit from Frank's extensive marketing experience
and strategic insight into how to effectively engage brands with
their customers using new media and traditional media
Radice's 38-year career in network television spans executive
positions at NBC, ABC, CBS and CNN. In 2007, he supervised
the creation of a promotional on-line micro site for "Where in the
World is Matt Lauer?" and the promotional launch of the 4th hour of
"Today on NBC." In 1996, Radice oversaw the promotion and
marketing of the launch of MSNBC, a 24-hour cable and Internet
joint venture between NBC News and Microsoft.
As a journalist, Radice received two Columbia DuPont Awards and a
national Emmy Award; as a marketing executive, he is the recipient
of the TV Week Magazine/Promax "Campaign of Distinction" award, an
inductee into the Promax "Hall of Fame" and was named a "Brand
Builder of the Year" by Broadcasting & Cable and Multichannel
News magazines. Radice is also an award-winning composer and
musician who co-wrote a number of pieces of television music
including one of the most successful "NBC Today Show" theme songs,
"America's First Family."
"Definition 6 is a new breed of agency that is helping brands
transcend their marketing and communications initiatives across new
and emerging channels in a very efficient way," said Frank Radice,
expert-in-residence, Definition 6. "We are providing clients
with solutions and ideas that are effective -- not just
creative. In the end, marketing is about delivering break
through ideas that can drive revenue and build audience. This
is Definition 6's sweet spot."