ATLANTA, July 19, 2010
Definition 6 Wins Campaign of the Year at Ad Age Small Agency Awards for Coca-Cola Work
Definition 6, an integrated
interactive agency, today announced it won "Campaign of the Year"
at the Ad Age Small Agency Awards held last week in New Orleans, in
conjunction with the Ad Age Small Agency Conference.
Definition 6 earned the award for the 'Happiness Machine' work it
has created for Coca-Cola. In the video, Definition 6 secretly set
up a modified Coca-Cola vending machine on the campus of St. John's
University overnight. When unsuspecting college students went to
make a purchase the following day, they were surprised with small
'doses of happiness' ranging from flowers and balloon animals to a
piping hot pizza and a six-foot long sandwich. The video quickly
became a hit across YouTube and other social media.
"We are grateful that Ad Age and its distinguished panel of judges
have recognized us for our work on this campaign," said Michael
Kogon, CEO of Definition 6. "Out of all the other small agencies
out there, this is a great honor."
The "Happiness Machine" was initially uploaded to Coca-Cola's
YouTube page. The video became an instant hit and has since been
viewed more than 2.4 million times on YouTube. Coca-Cola recently
adapted the Web video into a 30-second commercial spot that ran
during the season finale of American Idol.
The Ad Age Small Agency Awards was open to all agencies with 150
employees or less. Definition 6 recently hired its 140th employee
and plans to continue its growth through the end of the year.
If you haven't seen the "Happiness Machine", you can see it on
YouTube here.
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