London,    November 07, 2012

Synaptic Digital UK Rebrands as Definition 6

Synaptic Digital, recently acquired by Definition 6 and owner and operator of www.TheNewsMarket.com, announced today that its London office has officially rebranded as Definition 6.  Matt Thomson will continue to run the office as Managing Director, International Business for Definition 6.

As the European headquarters, the London office will now be able to offer its global brand clients the full suite of the agency's unified marketing strategies that include a robust approach of reaching audiences with brand content at the right time with the right message, through the alignment of marketing and technology.

The UK office will continue to provide services as it had under the Synaptic Digital brand producing broadcast quality newsworthy video content and distributing those assets to influencers through media relations, media centres and its global content network of journalists and bloggers at www.TheNewsMarket.com.

"We're excited to become a part of the Definition 6 team," says Thomson. "Our clients will benefit from the marketing expertise in web development, e-commerce, social media and mobile marketing solutions that resulted in award-winning work for the agency year over year.  Add that to our already grand set of video content solutions and we're primed to deliver effective marketing campaigns for our clients like never before."

"By rebranding London under Definition 6, we are globally poised to deliver marketing campaigns like no other agency," says Michael Kogon, CEO of Definition 6. "We've had global success operating out of North America for brands like Coca-Cola and Center Parcs UK, and we're really looking forward to more content marketing campaigns we can create for an even larger global client roster."

The Synaptic Digital brand will remain in the US to service PR agencies and partners in the United States under the name Synaptic Digital, a Definition 6 company. Synaptic Digital's Asian offices will rebrand in 2013.

To learn more about Definition 6's unified marketing approach, visit www.Definition6.com.

ABOUT DEFINITION 6

Definition 6 is a Unified Marketing Agency that creates experiences to unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. For the past 15 years, Definition 6 has helped clients redefine brand experiences, unifying the disciplines of marketing and technology.

Named OMMA Magazine's 2011 Viral Video Agency of the Year, and with offices in Atlanta, New York and London, Definition 6 supports a fast-growing client base that includes The Coca-Cola Company, HBO, Siemens, Mitsubishi Electric, NATO, La Quinta Inns & Suites, Nickelodeon, USA Networks, and Cox Enterprises. For more information on Definition 6's Unified Marketing Services, or to learn more about the agency's award-winning work, please visit www.definition6.com.