The TL;DR May 19th, 2017

May 18, 2017 2 minutes read
TL;DR Bite-sized industry updates

From influencer marketing to the latest shifts in the social media landscape, here’s your of-the-moment update on what you need to know.

How to Weather Influencer Marketing Growing Pains

Recently Marketing Dive discussed how brands and marketers should consider handling the growing pains that come along with the massive boom in influencer marketing.

What this means and why it matters:

Instagram vs. Snapchat Stories

Instagram stories are already proving to be more popular than Snapchat stories and show little sign of slowing down.

What this means and why it matters:

Twitter Might Just Become Your Latest “Cable” Network

Twitter recently announced a new focus on streaming – this includes adding 16 new partners who will stream exclusive content on the platform.

What this means and why it matters:

Adults spend 12+ hours a day consuming media

Between TV, desktop, and mobile, US adults spend more time than ever interacting with media, according to a eMarketer data.

What this means and why it matters: