The TL;DR: Manufacturing Edition, September 8, 2017

September 8, 2017 2 minutes read
TL,DR Bite-sized industry updates

Taking a look at why content marketing matters for manufacturing companies and offering insights on how to do it well. 

A Quick Refresher on B2B Brand Strategy

A strong B2B brand strategy is one of the most important initiatives a brand can take. No matter what vertical a company is in, brand strategy matters. Read the full article from Industrial Marketer here.


Deliver Content That Connects with Your Audience

Content marketing matters – but you need to make sure the content itself resonates with the people reading it. Here are some simple steps to help you do that. Read the full article here.


15 Important Manufacturing Marking Trends & Statistics

Digital and content marketing isn’t just for consumer goods – it’s a powerful tool for finding manufacturing leads. Read the full article here.


  1. 85% of manufacturing marketers are currently using content marketing
  2. Only 1% of manufacturing marketers consider their organization’s content marketing level as sophisticated
  3. 33% of manufacturing marketers say their organizations have clarity on content marketing success
  4. 82% of manufacturing marketers attribute more content creation for an increase in success over last year.
  5. 67% of manufacturing marketers say that not dedicating enough time to content marketing has caused success to stagnate
  6. 31% of manufacturers have a documented content marketing strategy
  7. 71% of manufacturing marketers who have a content marketing strategy intend to operate it as an ongoing process, not just a campaign
  8. 76% of manufacturing marketers use analytics tools
  9. 58% of manufacturing marketers use website analysis to learn about their target audiences
  10. 78% of manufacturing content marketers use some type of inbound marketing
  11. 44% of manufacturing marketers think that social media will be the most critical tactic for content marketing success in 2017
  12. 92% of manufacturing marketers use email to distribute content
  13. 98% of manufacturing marketers use some form of paid content promotion
  14. 71% of manufacturing content marketers list lead generation as a top organizational goal
  15. 46% of manufacturing marketers use conversion rates as a metric for content marketing success