Exploring a drop in organic reach on Facebook, the dangers of fake followers, and 4 common Instagram mistakes.
Facebook’s Organic Reach Has Declined Up to 20% For Brands
According to new research by BuzzSumo, engagement and reach for organic brand content has fallen up to 20% since January of this year. Read the full article here.
Facebook made an update in June of this year that put a heavy emphasis on content posted by friends and family, pushing branded content further down in the algorithm.
Image posts & link posts have taken the biggest hit in performance.
Facebook may no longer be the best platform for traffic.
Posting less may actually improve reach and engagement.
Experimentation is now the name of the game.
Fake Followers Could Be Ruining Influencer Marketing
Influencer marketing is huge, but accounts with large (but fake) follower-ships can make it more difficult to succeed. Read the full article here.
CNN estimates that up to 85 million Facebook accounts are fake.
Business Insider estimates that 8% of Instagram accounts are fake.
There are several ways to identify fake followers.
Accounts with fake followers can be identified by having a sudden surge in followers, strange demographics, and abnormally low engagement.
Marketers should avoid accounts with fake followers because they’re unethical, bot accounts inevitably get shut down, and they skew the actual performance data.
4 Instagram Mistakes To Avoid
With best practices constantly changing, it can be easy to lose track of them. Social Media Today shared 4 common mistakes that marketers might not realize they’re making on Instagram. See the rules below and read the full article here.
Not using Instagram like your followers: Getting so caught up in metrics and data can keep marketers from remembering that they should be using Instagram like their audience. Don’t just post, interact and engage.
Missing out on emoji traffic: If you’re not searching emojis on Instagram, you could be missing out on important insights regarding your audience as well as what’s trending.
Not having a visual strategy: Ensuring you have a unique visual style helps you stand apart from your competitors.
Ignoring Instagram Stories: Instagram Stories can be used to test new content, find new followers, and increase