The TL;DR September 1, 2017

September 1, 2017 2 minutes read
TL,DR Bite-sized industry updates

Exploring a drop in organic reach on Facebook, the dangers of fake followers, and 4 common Instagram mistakes. 

Facebook’s Organic Reach Has Declined Up to 20% For Brands

According to new research by BuzzSumo, engagement and reach for organic brand content has fallen up to 20% since January of this year. Read the full article here.


Fake Followers Could Be Ruining Influencer Marketing

Influencer marketing is huge, but accounts with large (but fake) follower-ships can make it more difficult to succeed. Read the full article here.


4 Instagram Mistakes To Avoid

With best practices constantly changing, it can be easy to lose track of them. Social Media Today shared 4 common mistakes that marketers might not realize they’re making on Instagram. See the rules below and read the full article here.