The TL;DR: September 22, 2017

September 22, 2017 2 minutes read
TL,DR Bite-sized industry updates

This week we’re talking about repurposing user-generated content, the do’s and don’ts of influencer marketing, and creating a good hashtag. 

Repurposing Customer Content Throughout the Customer Journey:

User-Generated Content, or UGC, has become an integral part of the buying cycle in today’s world. Tint recently shared some ideas on how to capitalize on this. Read the full article here.

The TL;DR

Here are 9 ways repurposing customer content can help you find more success.

  1. Potential customers are much more likely to trust recommendations from other customers than brand-owned marketing.
  2. Using UGC (with permission) in paid ads can help boost conversion rates.
  3. Adding digital signage of UGC at your place of business can really help inspire people to purchase and share.
  4. The fresh stream of content UGC provides can dramatically improve your SEO if you post it on your site.
  5. Content created by employee advocacy can actually drive new revenue.
  6. Influencer marketing can help you connect with new audiences and amplify organic reach.
  7. Adding photos of customers actually wearing and using products on ecommerce pages can increase purchase conversions.
  8. Events provide a great opportunity for UGC to generate buzz.
  9. Using UGC correctly can help supercharge your customer journey from start to finish.

The Do’s and Don’ts of Influencer Marketing:

Influencers are a powerful force in today’s marketing but you need to make sure you do it right. Read the full article here.

The TL;DR

How to Craft a Great Hashtag:

A great hashtag can be the difference between a successful campaign and a PR disaster. These six steps will help you stay on top of it. Read the full article here and see the infographic below.

The TL;DR

  1. Add emotional appeal.
  2. Play on words.
  3. Make it actionable.
  4. Find any hidden or unintended words.
  5. See who’s already using it.
  6. Display the content from your hashtag on your site.