The TL;DR January 16, 2018

March 18, 2018 2 minutes read
TL;DR Bite-sized industry updates

This week we’re talking about Facebook’s big algorithm change, how to create a better content marketing strategy, and an overview of tools for creating personas.

Facebook’s Big Algorithm Change

Facebook recently announced that it’s making big changes to its algorithm, most importantly prioritizing friend & family content. You can read the full article here.

The TL;DR:

5 Tips for Your 2018 Content Marketing Strategy

Forbes shared several tips for maximizing social and content performance in 2018. Read the highlights below and the full article here.


4 Tools for Creating Buyer Personas

Buyer personas are an important part of any marketing funnel, no matter the platform. The infographic below highlights four great tools for building personas as well as the best ways to use them. The infographic was found here.