The TL;DR March 12, 2018

March 12, 2018 2 minutes read

This week we’re talking about Snapchat’s latest update, Google’s new social addition and Facebook ad mistakes. 

Snapchat Adds User Tagging in Stories

Snapchat has been working hard to catch up to Instagram stories lately and this latest update is no different. You can read the full article here.

The TL;DR:

Google Adds Social Media Elements To Search

As social continues to infringe on Google’s use, the mega-brand has now added new features to musician searches. You can read the full article here.

The TL;DR

5 of the Most Common Facebook Ad Mistakes

Facebook is a must-have platform when it comes to online paid media but it’s easy to use it incorrectly. Here are five common mistakes – and how to avoid them. You can read the full article here.

The TL;DR

  1. The Same People Keep Seeing Your Ad: Make sure you exclude previous converters when setting up your ad – if someone keeps seeing your ad after having clicking on it, they’ll likely grow tired of it. Also, if they’ve already converted that money would be better spent on someone new.
  2. You’re Changing Everything Too Quickly: It can be easy to get caught up in immediate numbers and make changes on the fly but it’s important to make sure your updates have time to settle in. Don’t constantly check ad optimizer – leave it alone for 24-48 hours if you’ve recently changed something. It takes a little time for changes to take effect.
  3. You’re Trying to Test Everything At Once: You must make sure you work from a baseline with your ads, and only change one thing at a time. Otherwise, the data may not be clean and useful for helping you figure out which change affected performance.
  4. You’re Setting & Forgetting Forever: If you just let your ads run for months at a time and don’t regularly check performance, you may not be getting the results you need. Make a habit of checking daily to keep an eye on performance and see where changes need to be made.
  5. You’re Not Documenting Anything: Keep a master document that tracks all of your campaigns, their changes, and performance. Keeping a running record will help you know what you tried, what worked, and what didn’t. Detailed notes will only help you in the long run.