The TL;DR May 7, 2018

March 7, 2018 3 minutes read


This week we’re talking about Instagram updates, Facebook’s algorithm, and Influencer marketing. 

5 New Features Being Tested on Instagram

Instagram is always innovating – and these five new features are sure to be welcome additions to the platform. Read the full article here.

The TL;DR

  1. Slow Motion Mode: The platform is testing the option to add shoot video in slow-mo within Stories. This adds even more room for creativity for users.
  2. Mute Profiles: Similar to Facebook’s “unfollow” option, Instagram is now testing the option to let users stop seeing an account in their feed without unfollowing the poster. As this tool is popular on many other networks, it will likely do well on Instagram.
  3. Stories Calendar: Not sure when you posted your Stories or what days you posted specific ones? Soon you’ll be able to view all of your Stories in a helpful calendar layout.
  4. Stories Reactions: Soon you’ll be able to do more than just DM or vote on polls in Stories – you’ll be able to react with a selection of emojis similarly to how you can react on Facebook.
  5. Tagging Facebook Friends: In a further integration of the two platforms, Instagram is testing the ability to tag Facebook friends in Instagram posts. They’ll then get a notification on Facebook that they’ve been tagged.

How Facebook’s News Feed Works and What’s Coming Next

Facebook recently held their F8 conference, and each year their VP of News Feed, Adam Mosseri, gives an overview of how the algorithm is currently working and what tweaks they’re making to it. Here’s a quick look at the current status and what’s to come. You can read the full article here

The TL;DR

Getting the Most Out of Your Influencer Program

Influencer marketing isn’t going away anytime soon. Here’s how to make sure you’re getting the most out of your strategy. See the full article here.