The TL;DR April 9, 2018

April 9, 2018 3 minutes read

This week we’re talking about Facebook data myths and misconceptions, Facebook ad targeting strategies, and the value of social listening. 

Facebook Data: Myths and Misconceptions

In the wake of the Cambridge Analytica discovery, there’s been a lot of information about Facebook data collection going around – find out some of the facts behind the rumors.  You can read the full article here.

The TL;DR

  1. Facebook has been tracking call & SMS data on Android phones: While this did happen, the platform stated that users had to opt-in to allow the collection and was only pulled to help them connect with friends on the Facebook Lite app. The platform also claims it never stored records of what was said on the calls or the content of the messages. Facebook has stated that they will start deleting all logs older than a year and are re-examining the feature.
  2. Facebook has kept video content you recorded but didn’t post: Users discovered that Facebook stored videos filmed with Facebook’s camera that were then deleted. The platform has stated this was the result of a bug that they are fixing and that they will deleted all of the unpublished videos from their servers.
  3. Facebook scans your private messages, which are monitored when flagged: The platform has stated that it does not read all messages – they are scanned by tools created to prevent abuse and misuse of the platform. Facebook may go in and read messages more closely if someone is reported, but this can also be done by an automated tool. They also clarified that they do not scan messages for advertising purposes – only for moderation.
  4. Facebook’s not listening to your private conversations: Facebook has stated on multiple occasions that they do not listen to conversations you have with friends and family through your phone’s mic.Wiredhas also broken down the technology required to do this, which showcases that it’s a huge load on any server system and is highly impractical.

4 Facebook Ad Targeting Strategies You Should Try

Everyone’s trying to crack how to succeed on Facebook now – these four ad targeting strategies can help your brand do just that. Read the full article here.

The TL;DR

  1. Slow and Steady: Ease your customer into a relationship with your brand. Start with awareness ads that share your brand’s story. After running your awareness campaign, remarket to the people that interacted with your first ad. Then work towards lead generation.
  2. Dangling the Apple: Use dynamic ads and custom audiences from a website to show your potential customers the items they already looked at on your site, tempting them to seal the deal and purchase it. Make sure you target people who visited the page but exclude those who actually already made a purchase.
  3. I Can’t Get Over You: Create a campaign to re-engage users who haven’t interacted with your brand in a while. Showing back up on their social feeds after they haven’t opened your emails could cause them to consider looking at your brand once again. This could work especially well if you pair it with a promo or discount.
  4. If It Ain’t Broke, Don’t Fix It: If you hit on something that works, there’s no reason you can’t run it as an evergreen campaign. Dynamic ad campaigns work especially well for this since they are triggered by certain actions – what may be a campaign your company has run for years will be brand new to a user who has recently entered the fold.

Why You Should Have a Social Listening Strategy

Social listening, or social media monitoring, is a great way to ensure you know what your customers, competitors, and more are talking about at any given time. Here’s why you should add this to your strategy. You can read more here.

The TL;DR