The TL;DR July 30, 2018

This week we’re talking about Pinterest’s user insights, 4 ways to reuse great content, and how to market on LinkedIn.

Pinterest User Insights

As Pinterest continues to grow in social marketing importance, they’re adding more and more tools to their arsenal. Recently, they enacted new user insights. Read the full article here.

The TL;DR

4 Creative Ways to Reuse Your Existing Assets

Creating new content constantly can make it difficult to keep social media up to date. Sometimes, reusing existing content in a fresh way is the perfect solution. Read the full article here.

The TL;DR

  1. Change Up the Voice Over: Depending on imagery, you can change up the entire focus of a video by replacing the voice over. Reskin it for a new audience, reshape the emphasis and more. This can help you save costs and time on constantly creating new video content.
  2. Cut It Down: Chop it up into shorter clips to be distributed on a larger variety of platforms. Viewers typically prefer shorter content. You can also use the shorter clips to tempt people into watching the full video.
  3. Use It for Internal Education: Engaging content doesn’t always have to only be shared with the public. Certain content can be added to training manuals, guides, presentations, and onboarding to help you educate your employees.
  4. Plan Ahead: Whenever you go to create content next time, think about the different formats it could take in the future. Plan ahead to include it in newsletters, blog posts, and more. This can help spark ideas and maximize resources.

The 5 E’s of a LinkedIn Marketing Strategy

LinkedIn is an incredibly important platform for B2B marketing. Read the infographic below for 5 things to think about when creating a LinkedIn strategy. Read the full article here.